The Breakthrough and Rush of Internet TV Dark Horses

In a recent interview, Fu Qiang, president of Global Zhi Da, president of the Watch brand, said that the turnover in 2016 should be between 550 million and 580 million yuan. Up to now, there are about twenty to thirty brands that make Internet TV in China. They are still looking for a brand from 2015. The year 2016 is a year of rapid brand growth. After a dozen months of striding forward, there is still no way to go. Yes, both hardware sales and the number of users have reached a certain amount of accumulation. It is also easy to see the annual sales target for terminal sales of 1 million units. The number of active super TVs is also very impressive. It is understood that the average daily user viewing time of Super TV is still about 3 hours, and the average daily number of times is 2.5. The number of VVs on the day was about 15 times, and the boot rate and liveness as well as the number of online boot times and online hours have shown some leading advantages. Global Zhida President and Founder Brand Founder Fu Qiang As an Internet TV, the look is still quite different from other brands in terms of its temperament. Its resource background, its outbreak of concentration in 2016, and its leaping upward stance all seem to show up on the Internet. In the new round of television shuffling, it still has to be a resounding role. Model innovation promotes the full-scale outbreak of 2016 Looking at the unique development model of Internet TV manufacturers, the first is to look back at CIBN licensees, which have a good state-owned assets background; and as the main body of operation of Internet TV integrated broadcast control licenses, CIBN Internet TV is still looking The smart terminal product area provides the correct policy guidance. This has an inherent advantage over most "non-affiliated" Internet TV brands. Relying on the resource advantages of the CIBN Internet TV platform, we can say that in just over a year, we have achieved a strong guarantee for content ecology, resource integration, and media integration. At the press conference on September 27th, 2016, WatchVision released the first CAN UI smart TV system based on TVOS 2.0 and the independent intellectual property rights in the Internet TV industry. The system is characterized by good security, convenience and ease of use. It promoted the popularization of the TVOS autonomous TV system dominated by the SARFT, and the most important thing is to look at the problems that can be managed and controlled from the fundamental OS. The healthy and orderly development of the Internet TV industry has played an important role in demonstration. Fu Qiang once expressed his opinion on the CAN UI smart TV system. He thinks that as an appliance manufacturer, what OS is used is not important. The key is content and service. “Looking at the release of the CAN UI smart TV system through the CIBN Internet TV licensee, it has achieved controllability and controllability. If Internet TV cannot solve the system's problems from the root, it will become difficult to manage and control. Internet TV sets are also good. , Boxes, and things that manufacturers are struggling with, users often turn into other people's things after a flashing machine, and many applications can't control. Instead, it's better to solve problems from the basic OS; make CAN UI the safest, The best and most user-friendly smart TV system is at the heart of what we do." In addition to launching the CAN UI smart TV system a year after its founding, looking back at the entire 2016 year, the movements of the show are frequent and intensive. Looking back at this year, the company completed the coverage of 32-inch, 42-inch, 43-inch, 49-inch, 50-inch, 55-inch, 65-inch, and 85-inch full-size segments. Through the introduction of audio products, the CANsolo M bluetooth speaker and the superb sound bar CANbar S2 Pro can solve the problem of balancing the ultra-thin TV and audio and visual effects, and get good market feedback. In November of last year, the joint chip maker launched a CAN custom chip, a 2K and a 4K. So far, from the stand-alone TV to the OS, to the hardware solutions, to the chip's solutions, the market is still open. In terms of high-end content, last year it saw the integration of 4K, HDR to Blu-ray program content; in terms of sound, it cooperated with Dolby and also cooperated with DTS, and made the industry's first high-quality, cinematic DTS area on the TV side. From the hardware to the software, to the content, to the service system, the entire year of 2016 saw nothing but the realization of this process very quickly. From a purely hardware point of view, in the Internet TV brand, it is more important to look at the user experience with strong picture quality and sound quality. On April 21st last year, we saw the ultra-thin metal body, high-range 55-inch ultra-smart TV W55, this product in the media's image quality blind test, pressing LeTV, Xiaomi, Sony, Many brands such as Microwhales and Hisense have become well-deserved “king of picture quality” with 80% of the votes. Fu Qiang once said: “As a new brand, we don’t have any accumulation or foundation, but we must do a better job in the subject of Internet TV. Therefore, we can see that the Internet is still the most important brand of Internet brands. And sound quality, this is our basic premise for TV." Strong operational re-channel 2017 is still promising In the outside world's impression, Internet TV brands are relying on the mode of light operation. They only play online and can't dare to do too much online. However, it is not purely based on Internet sales as the only sales model, but from the beginning of the brand's creation, it has insisted on the “dual-line parallelism” between online and offline, and actively deepens the integration of online and offline integration. “Under the line, especially our main product of quality and sound quality, sometimes it’s better to be on the Internet than to see it online. It’s better to look at it online than to compare it, and the consumption habits of Chinese users themselves are offline. "Belonging to an important channel for TV purchases," Fu Qiang said, in the beginning, he still did not dare to relax on the offline channels, and he always insisted on the simultaneous development of online and offline services. The line is basically evenly divided, and even slightly below the line. Up till now, including the direct management system of Zhishang and the systems of JD.com, Gome, Suning, and Tmall, the services provided by Lookout can already cover the cities and towns of T6 nationwide. In the past year, we have already completed the construction of 1,000 physical stores in 21 provinces, 1 municipality, and 4 autonomous regions nationwide, and in Beijing, Wuhan, Shenzhen, Guangzhou, Dongguan, Yinchuan, Mianyang, Suining, Harbin, and Shenyang. , Changchun and other places special set "CAN look still experience shop." In the Internet TV brand, it is not the most powerful, but from the “growth trajectory” in 2016, it can be seen that it is definitely one of the most aggressive Internet TV brands with the most aggressive momentum. In the second half of 2016, under the impact of the TV panel price fluctuations, some Internet TV brands were vulnerable to risk and quickly faded out of the market. This sign made the industry generally think that the beginning of the Internet TV Elimination Competition, those who will only fight prices, fight The brand that is configured but does not understand the operation is bound to be eliminated. Fu Qiang pointed out that the Internet TV market has been reshuffled. There have been people who have withdrawn and have entered. The form of withdrawal is not the same. Some people completely withdraw, some sell the brand, and others change the gameplay. , for the business method. In short, there has been no lack of shuffle in this market. The business model of Zishang has unique advantages over other brands, and it is a resource-intensive company in terms of resources. Therefore, in the process of subsequent shuffling, it is still relatively strong. "We are also happy to see the healthy competition and metabolism of this industry. We will respond to and face the industry's shuffle with a more positive attitude." In 2017, in the face of the Chinese economy’s speed change, China’s Internet TV will usher in a faster pace of development. We will wait and see what kind of answers will be given by the advantages of the sitting mode and deeper line of sight. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.