Yu Feng, general manager of Zhangzhou Keen Electric Co., Ltd. said: "If a company does not have a leading product or uniqueness in the market, this company will not be competitive in the future market, that is, it must be differentiated. Something.†Indeed, as a competitive company, we must have sufficient strength. So, what is a competitive and competitive enterprise? General Manager Yu believes: "As a kitchen electric appliance company, if you want to occupy a certain position in the market, you need to have certain brand strength, scale strength, and also have a certain reputation, and you must be honest with dealers."
With the advent of the era of homogenization, the products of different manufacturers are becoming more and more similar, especially in the kitchen of China, such as Cangzhou. Many kitchen electrical appliances companies gather here. When manufacturers design a new product, they will immediately There will be more manufacturers competing for production. Therefore, even different manufacturers are not only in terms of quality and performance, but some products are more and more similar in appearance. In this case, who owns the brand and who sells the product. Since the beginning of this year, Cohen kitchen appliances have increased the investment of the brand, invested a lot of manpower and material resources in advertising, media, network and other channels, to enhance the influence of the Cohen brand in the country, and increase consumer awareness.
The scale of the enterprise is large, the product series is relatively perfect; the financial strength is strong, the capital chain of the manufacturer is relatively stable, and the ability to resist risks is strong. The company has the strength, so it can provide more goods, and can carry out more promotions, and can put a larger number of advertisements to help dealers open the market. Cohen Kitchen Appliances pays attention to the comprehensive strength of the company. The product range is complete. On average, a new appliance is launched every two months. On average, promotions are carried out every three months to improve Cohen's activeness in the entire kitchen appliance market.
"If people don't believe, they don't stand." If the manufacturer has no credibility, the dealer's interests cannot be guaranteed. “Integrity management†not only requires dealers, but also requires manufacturers to strictly abide by them.
Some manufacturers promise high return and rewards at the end of the year when they develop marketing policies. Encourage dealers to actively collect and withdraw goods. However, after the payment is made, find out various excuses and refuse to honor the original promises, making the dealers work hard for one year. Hit the water, and the dilemma. General Manager Yu suggested that the dealer can check with the peers to inspect the integrity of the manufacturer, or personally test. The marketing strategy of Cohen Kitchen Appliances is to “take customers homeâ€, so that they can truly feel the culture and sincerity of the company.
Cohen Electric is in hot investment. Joining hotline: 400 - 678 - 3567
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