Voice-based technology will have a huge impact on many industries, and in just two years, 50% of searches are expected to be based on voice technology.
The popularity of this technology may vary depending on the user's age, geographic location, and literacy, but some markets and platforms already have high penetration rates, while 10% of global search is already voice-based.
There will be new winners and losers in this area, and existing brands will need to consider the impact of losing control of consumer dialogue during the acquisition process, which makes it harder to stand out from the competition.
However, the voice interface offers brands an unprecedented opportunity to interact with consumers in an extremely powerful new way, and few brands currently take advantage of this.
The currently widely used functions are limited in scope and use. As far as the development of innovative content and experience, as well as new services, there are still opportunities for brands.
Brands that can rise in this scenario are in a good position to increase market share. In addition, there are many tools on the market that allow users to easily conduct voice experiments with a minimum investment.
Our advice is to start a low investment plan for service design and sound testing as soon as possible, possibly in conjunction with marketing campaigns to allow your brand to take full advantage of the opportunities offered by this technology.
What do we mean by "voice"?
In the context of this article, our definition of "voice" is an automated voice service. It covers everything from interactive text to utilities, built into custom hardware devices, and a variety of applications within mobile and cloud applications, through the virtual assistants of several major companies within the branded product or artificial intelligence industry. Make an access.
A lot of publicity about voice-based technology revolves around the popularity of smart speakers (75% of American homes expect to have smart speakers in 2020), as well as the "voice assistant" that comes with the stereo. Several companies now allow third parties to directly integrate their assistants, a bit like apps on smartphones.
In addition, it should be noted that whether it is mentioned above or other voice assistants can be used on other hardware (usually mobile phones and tablets), people can use it through mobile phone applications and deep operating system integration, but also Use voice assistants by customizing hardware devices and even websites.
In many ways, the technology behind speech and robots is the same, but the difference between ecosystem and impact is enough to make speech technology a very important area.
Brief history of speech
Voice-based interactive interfaces have been around for decades, although their most influential aspect has been customer service calls. Most voice-related systems suffer from a variety of problems, from speech recognition to complex ecosystems.
Five years ago, the industry-leading speech recognition technology was only about 75% accurate, and the latest developments in machine learning technology, systems and hardware have increased the accuracy of the best speech recognition systems to 95% to 97%.
Constantly approaching and crossing this cognitive threshold has become the biggest factor in the current voice industry boom. Humans recognize spoken words with an accuracy of about 95% and can use context to correct mistakes. For most users, any automated system with lower recognition accuracy will disappoint them, so this is not commercially viable.
The related development of machine learning in terms of intentional derivation (explained later) is also a great contributor to industrial prosperity. A few years ago, this functional business system has crossed a similar threshold and promoted the boom of the robotics industry; voice is actually a textless version of the robot.
The robot itself has been around for decades, but the ability to deal with natural language, rather than simply identifying keywords, has led to conversation-based interactions, which in turn has driven the recent explosive growth of related platforms and services.
In the current voice technology field, the rise of virtual automation assistants is second to none. Although Siri (and other lesser-known voice assistants) have been available for many years, the rise of Alexa and Google Assistant heralds a broader platform approach.
These new assistants promote the entire ecosystem and functions on a range of devices, and Alexa can control your lighting, tell you what the day's meeting is, and help you cook the recipes.
Is voice technology just hype?
of course not. Indeed, the hype of voice technology is just like the previous hype of 3D printing and other “technology that changes our way of lifeâ€, but the trend of interacting with computers through the voice interface will continue.
In addition, there is a series of convincing statistics. For example, more than 20% of mobile searches are already voice-based, and it is expected that by 2020, this percentage will rise to 50%. Perhaps more interestingly, there are some reasons behind these statistics that may be worth exploring.
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