In the face of the next generation of audio-visual revolution, Microsoft, as a technology giant, can't wait and see for too long, but it is somewhat surprising that Microsoft's layout will fall first in China, and 3Glasses as China's independent VR factory has also become The only partner of the Microsoft Virtual Reality Helmet is that the world is too small, or that Chinese developers have followed the footsteps of the world.
A few days ago, 3Glasses won the 60 million investment of Ou Feiguang and the aftertaste of friends circle has not been dispersed. On December 8, Microsoft held the WinHEC (Windows Hardware Engineering Community) conference in Shenzhen. At this meeting, Microsoft announced a partnership with 3Glasses to jointly promote the Mixed Reality program. It is worth mentioning that 3Glasses is the only partner of Microsoft's virtual reality helmet.
3Glasses is no stranger to the virtual reality industry and users. As the leader of China's vr technology, 3Glasses has a good strength in VR hardware and VR content, and this time 3Glasses will carry its third generation Lanpo S1. The helmet joins the Holographic platform to bring a new Windows mixed reality experience to its users. The Lanper S1 helmet features a two-eye 2K display with a 120Hz refresh rate and eye-protection Blu-ray technology, making it the lightest in its class. In addition, the space positioning kit 3Glasses Wand (camera + handle * 2) is also available. At the conference, Wang Jie, founder and CEO of 3Glasses, revealed that the new version of the Lanper S1 helmet, which supports the mixed reality experience, will be available in the first half of next year and will be priced at $499.
The conference site demonstrated the new Lanper S1 helmet virtual reality experience. This demo is run on windows10's creators update. In the demo, we saw the staff entering her personalized virtual room.
Why can 3Glasses stay in the VR industry?
In my opinion, 3Glasses chose the most critical direction for the future development of VR hardware: PC head display, PC head display technology is the most difficult, but also avoids the entry-level mobile VR glasses excessive competition and homogenization At the same time, 3Glasses has also developed its own R&D strength and market operation, and gradually built an industry chain and ecosystem covering VR hardware and VR content:
Technically, 3Glasses has 14 years of VR R&D experience and is one of the first companies in the VR industry in China. Up to now, 3Glasses has more than 100 independent intellectual property rights involving virtual reality, 70% of which are invention patents, and have strong R&D virtual reality enterprises. At the same time, 3Glasses is also the first team to commercialize VR concept in China. In other domestic manufacturers, the market share of VR experience stores occupied by 3Glasses is far ahead. At the same time, 3Glasses' VR helmet solution is also widely used in many extended fields such as real estate, tourism, education, and medical.
In terms of product lines, 3Glasses also maintains iterations and continues to innovate.
In 2014, 3Glasses produced the first PC VR helmet D1 in Asia and the world's second PC VR helmet;
In 2015, the world's first lightest (246g) 2K screen PC VR helmet D2 was released; in 2016, the world's first binocular 2K helmet S1 was released, and the content store VRShow was also launched to create a content ecosystem.
What does the cooperation between the two parties mean? PCVR will usher in a big outbreak!
What impressed me most at the conference was that Microsoft released a set of data: 3Glasses has more than 5 million experience users per month. For the VR industry, which is still in the mainstream stage, this data is eye-catching. The cooperation between Microsoft and 3Glasses will directly push the Holographic platform to these 5 million users. More importantly, with the development of 3Glasses' own technology base and the growing content ecosystem, Microsoft's virtual reality operating system will be in the future. It is possible to take the lead in China first. After the VR popularization boom brought by the first round of mobile VR glasses, PCVR aggregated by Holographic and other platforms will usher in a new round of explosion.
For Microsoft, after the PC operation market, virtual reality is undoubtedly the next battlefield. Immediately after PCs and mobile devices, virtual reality has become a platform for major manufacturers to compete. The current three PC heads Vendors, Oculus, htcvive, 3Glasses, hardware technical indicators are comparable, but in terms of price, compared to 799 US dollars htcvive and 599 US dollars Oculus, the price of $ 499 3Glasses S1 is more cost-effective, more Close to consumers, this is a wonderful partner for Microsoft, the virtual reality market is determined to win, and can lead to the development of the mainstream consumer market.
A colleague of the meeting once expressed to the author that the current VR market is just like the wilderness waiting to be reclaimed, and the platform stability brought by Microsoft may greatly promote the development of the entire VR industry, just as Windows brought it over twenty years ago. The driving force of the personal PC industry. By partnering with 3Glasses, a leader in virtual reality, to attract more VR/AR development and PC optimization, accelerate hardware innovation, upgrade market space, and collaborate with partners, which will greatly reduce the cost of hosting VR. , PC VR or will usher in a new outbreak.
"Microsoft brings mixed-reality technology to the Windows platform that is needed in the VR market. The Windows platform has an efficient developer experience, a huge number of applications and a three-dimensional mixed reality experience. These are exactly what 3Glasses is looking for. "We We can quickly promote our products to more consumers," said Wang Jie, CEO of 3Glasses.
Through Microsoft's platform, developers can use platform tools to develop content, and users don't have to go back and forth to their application interface to perform a VR experience. Users will get a variety of content and experience, including more than 20,000 applications on the Windows platform, Edge browser 3D and WebVR content experience, 360-degree panoramic video content. This is undoubtedly the vision of meeting 3Glasses, allowing more people to experience the beauty of virtual reality. More beneficially, the Lanper S1 helmet that supports the Holographic platform will be the development platform for the Game Developers Conference (GDC) Game Developers Conference of the Year. This means that 3Glasses will achieve the goal of content going to sea.
In the past two weeks, from the 60 million strategic investment of Ou Feiguang to Microsoft, the virtual reality enterprise 3Glasses has earned the attention of industry users, and the cooperation between 3Glasses and Microsoft in the field of virtual reality is not just a simple pride. For the entire virtual reality industry, it will be the horn of the industry chain's overall upgrade 2.0. The entry-level mobile VR glasses that are currently flooding the market will be quickly adopted by the higher-end technology, better quality, and more affordable PC display products. Instead, under the standard technology platforms such as 3Glasses and Microsoft, the power of Chinese native virtual reality developers will be fully released, and the industry chain such as hardware and content will soon usher in new changes.
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