In the ever-evolving world of virtual reality, one name stands out when it comes to eye tracking technology—Qixin Yiwei. Since its inception, the company has been a pioneer in this field, launching the world’s first VR eye tracking accessory, aGlass, in 2016. This groundbreaking innovation put Qixin Yiwei at the forefront of three critical “black technologiesâ€: point-of-sight rendering, eye-controlled interaction, and eye movement data analysis. The company has also made appearances at major events such as the VDC Developer Summit hosted by HTC and during the press conference for "Sorceress," further solidifying its influence in the industry.
At the heart of Qixin Yiwei is Xu Wei, the Vice President, who recently sat down with VR Network for an exclusive interview. Known for securing funding from Qualcomm for three consecutive years, the company has built a strong reputation not only in the VR space but also across sectors like healthcare, mobile phones, automotive, and business research. What stood out during the conversation was the company’s core belief: “Let the world understand your eyes,†a slogan that reflects their commitment to advancing eye-tracking technology.
Product Experience: Beyond Imagination
Before the interview, the VR Network team had the chance to experience some of Qixin Yiwei’s products firsthand. Their flagship product, aGlass, is an eye-tracking accessory designed for VR headsets. When paired with the HTC Vive and used with NVIDIA’s VR Funhouse, the results were impressive. With gaze-point rendering enabled, the frame rate in the foveal area reached 90 FPS, offering a smooth and immersive experience. Without it, the frame rate dropped to around 40 FPS, highlighting the significant performance boost eye-tracking can provide.
Another key product is aSee Pro, which includes both a desktop and VR eye-tracking solution. These systems are widely used in research and development to track eye movement patterns, dwell time, and heat maps. For those looking for more accessible applications, Qixin Yiwei also offers all-round eye communication aids. These devices have helped thousands of individuals with limited mobility or speech regain their ability to communicate through eye typing. Integrated into a Windows tablet, the system allows users to type and even play simple games like Fruit Ninja using just their eyes.
Beyond VR, eye tracking opens up a world of possibilities. In the medical field, these tools have proven invaluable for patients with conditions like cerebral palsy, stroke aphasia, and locked-in syndrome. By enabling communication through eye movement, Qixin Yiwei is helping people reconnect with the world around them. The government has recognized the importance of this technology, and the company is now working with disability aid agencies to expand access.
In business research, eye tracking provides deeper insights into consumer behavior. Companies like a major clothing brand have used Qixin Yiwei’s technology to analyze user preferences and optimize product layouts. Unlike traditional surveys, eye-tracking data offers real-time, unfiltered feedback, making it a powerful tool for marketing and product design.
In the automotive sector, Qixin Yiwei has partnered with companies like Extreme Fish Technology to develop interactive car entertainment systems. Eye tracking enhances driver experience by allowing natural interactions and even detecting fatigue to improve safety. Similarly, in smartphones, eye tracking is being explored as a new way to unlock devices and interact with apps, offering a seamless and intuitive user experience.
Looking ahead, Xu Wei is confident that eye tracking will become a standard feature in VR headsets. However, he emphasizes the need for collaboration across three areas: improving the stability and adaptability of the technology, working closely with headset manufacturers, and partnering with content creators to integrate eye tracking into more VR experiences.
While several companies are also investing in eye tracking, Qixin Yiwei stands out for its fast response, strong customization capabilities, and cost-effectiveness. With over 70% of its team dedicated to R&D, the company holds 100% of its patents in China and is the first globally to successfully apply AI and deep learning to eye-tracking technology. Its large eye-movement database further supports algorithm optimization, giving it a competitive edge.
As the company continues to push the boundaries of eye-tracking technology, it’s clear that Qixin Yiwei is not just keeping up with the future—it’s shaping it. From VR to healthcare, from business research to smartphones, the impact of eye tracking is growing, and Qixin Yiwei is leading the charge.
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