Xu Xin, vice president of Qixin Yiwei: eye tracking technology will eventually enter the consumer market | VR Baijia said

In the VR industry, when it comes to eye tracking, no one can ignore Qixin Yiwei. The company launched the world's first VR eye tracking accessory, aGlass, in 2016 and has since pioneered three key "black technologies": point-of-sight rendering, eye-controlled interaction, and eye movement data analysis. Recently, at the VDC developer summit held by HTC, Qixin Yiwei was also present during the press conference for the "Sorceress" project. Qixin Yiwei, led by Vice President Xu Hao, has gained significant attention in the VR space. The company has been backed by Qualcomm's venture capital for three consecutive years and has established a strong reputation not only in VR but also in fields such as healthcare, mobile phones, automobiles, and business research. During an exclusive interview with VR Net, Xu Hao emphasized that "Let the world understand your eyes" is more than just a slogan—it’s a core mission of the company. Product Experience: Beyond Imagination Before the interview, the VR Net editor had the chance to experience some of Qixin Yiwei’s products, including aGlass eye tracking accessories, aSee Pro eye movement analysis equipment, and all-round eye communication aids. aGlass, launched in late 2016, was tested on the HTC Vive headset using NVIDIA’s VR Funhouse. With gaze-point rendering technology, the image quality significantly improved, reducing the demand on hardware and enhancing user experience. The aSee Pro system offers both desktop and VR-based eye tracking solutions, allowing researchers to collect detailed data on eye movement patterns, dwell time, and heat maps. Meanwhile, the all-round eye communication aid has helped thousands of individuals with limited mobility or speech regain their ability to communicate through eye typing. Integrated into a Windows tablet, the device allows users to perform basic tasks and even play games like Fruit Ninja simply by moving their eyes. Beyond VR, eye tracking has vast potential in various industries. In healthcare, it provides critical support for patients with disabilities, enabling them to communicate again. In business research, it helps companies better understand consumer behavior through real-time eye tracking data. In automotive, it enhances driver safety and improves customer experience in showrooms. In smartphones, it opens new possibilities for eye-based interaction and unlocking. Looking ahead, Xu Hao is confident that eye tracking will become a standard feature in VR headsets. However, he also noted that for this to happen, collaboration across three areas is essential: improving the stability and adaptability of the technology, working closely with VR manufacturers, and partnering with content developers to integrate eye tracking into more applications. With over 70% of its team dedicated to R&D and a strong patent portfolio, Qixin Yiwei stands out among global competitors. Its advanced AI integration, extensive eye-movement database, and cost-effective solutions make it a leader in the field. As the company continues to expand, it aims to bring eye tracking technology to more consumers and industries, making it a vital part of everyday life. This article is original by VR Net. Please credit VR Net and include a backlink.

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