On the morning of February 5th, Beijing time, recent reports from U.S. media have highlighted that the Super Bowl is set to draw millions of viewers worldwide. While many tune in for the game itself, others are equally captivated by the commercials that air during the event. Fans often debate which ads resonate most and which fall flat, while some are fascinated by the cutting-edge technology that powers the show. In recent years, the Super Bowl has evolved into a showcase of innovation. Here’s a look at the ads and tech that made this year’s event stand out.
**Advertising**
For decades, brands have competed fiercely for ad slots during the Super Bowl. Crowdfunding creative ideas for ads is now a common practice, with many companies teasing their commercials before the big day. This year, one of the standout themes was #MeToo, sparking conversations about how women are portrayed in ads. According to Ad Age reporter Jeanine Poggi, although women made up nearly half of the audience last year, only 14% of the ads featured no female characters at all. Over the past decade, 76% of Super Bowl ads were male-dominated, highlighting a growing need for more diverse representation.
**Midfield Show**
Last year’s halftime show featured Lady Gaga, who was accompanied by 300 Intel drones performing a stunning light display. Meanwhile, Justin Timberlake’s 13-minute performance created a social media frenzy. These performances rely heavily on advanced technology to enhance the visual and emotional impact, making every moment unforgettable.
**Venue Security and Connectivity**
The U.S. Bank Stadium is equipped with state-of-the-art technology to ensure a seamless experience for fans. There are over 1,300 Wi-Fi hotspots, allowing attendees to share live moments instantly. The venue also features thousands of TVs and 365 doors with closed-circuit monitoring, ensuring both security and connectivity throughout the event.
**The Game Itself**
While players and fans remain human, they benefit from the latest tech. A week before the Super Bowl, Minneapolis hosted a sports tech startup competition. This year’s game will use augmented reality (AR) to help fans choose seats, and athletes will wear helmets with advanced impact protection systems. Additionally, artificial intelligence (AI) played a role last year, with Swarm AI accurately predicting the final outcome. Could AI repeat its success this year? Natural language generation (NLG) will also be used to automatically report scores in real-time.
As the Super Bowl continues to evolve, it remains not just a sporting event, but a celebration of creativity, technology, and culture.
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