On October 16th, the second episode of the TCL brand documentary was broadcast on CCTV-1’s “Great Power Brand†program. This episode highlighted TCL’s remarkable achievements in the global market, its cutting-edge research and development efforts, and its diverse business sectors including multimedia, home appliances, and telecommunications. The innovative products and technologies showcased not only the courage behind TCL’s 36-year journey but also its deep-rooted spirit of innovation and progress.
As a representative of China’s big-brand enterprises, TCL has long been committed to international expansion. In July of this year, the first episode of the “TCL Great Power†documentary premiered on CCTV. Titled “Lang,†it was a continuation of the previous “Road†series, meticulously crafted over three months. The documentary uses the journey of TCL Group Chairman and CEO Li Dongsheng as its narrative thread, capturing the company’s rapid overseas growth, from IFA exhibitions to retail stores, laboratories, and homes. It highlights how TCL transformed its vision into groundbreaking innovations, leveraging technological strength and superior products to become a globally recognized Chinese brand.
With strong technical capabilities, TCL has positioned itself as a leading Chinese brand that stands tall among global manufacturing trends. Its innovative products are changing lives around the world, showcasing the power of Chinese brands on the global stage.
Innovation is at the core of TCL’s identity. As Li Dongsheng stated in the film: “Constant innovation and effort are the genes of TCL.†From creativity to innovation, TCL has consistently turned its breakthroughs into world-leading products, demonstrating the strength of China’s big brands.
Over 36 years, TCL has expanded into various industries, including telephones, TVs, mobile phones, refrigerators, washing machines, air conditioners, small appliances, and LCD panels. It has launched numerous firsts, such as China’s first speakerphone, the first 28-inch color TV, the first diamond mobile phone, the first dual-core notebook, the world’s first commercial 3D stereo LCD TV, the first Internet TV, the largest 110-inch quad full-HD 3D LCD TV, and China’s first quantum dot TV.
At the 2017 IFA in Berlin, TCL made a global debut with new product launches, showcasing its strength in technology and branding. The XESS series, TCL’s high-end sub-brand, stood out at the event. The X6 XESS private cinema, featuring advanced quantum dot technology, delivered exceptional color accuracy and performance, setting a new benchmark in display technology.
In the home appliance sector, TCL continues to innovate. Its iF award-winning washing machine features an original all-bucket anti-pollution design, solving long-standing issues like secondary pollution and cross-contamination. TCL’s integrated inverter refrigerator and “air-conditioning+†series have won global recognition, offering users a smarter and more comfortable lifestyle.
TCL’s commitment to innovation is evident in its global R&D network, which includes 23 centers and over 7,000 researchers. As of 2016, TCL ranked fifth in patent applications and fourth in invention patents among domestic companies. China Star Optoelectronics also ranked 16th globally in PCT applications.
Looking ahead, TCL is investing in AI, big data, 5G, and display technologies, preparing for deeper integration with future products. Its AI-powered smart devices, such as the T-series, enhance user experience through image recognition, machine learning, and semantic analysis.
TCL has established a solid foundation in technological innovation, achieving significant milestones in display and printing technologies. With a complete layout from materials to end-user applications, it has helped China transition from follower to leader in display tech.
Li Dongsheng emphasized that TCL will continue to invest in semiconductor display, smart manufacturing, and internet applications, aiming to enhance industrial automation and intelligence.
As one of the earliest Chinese companies to explore internationalization, TCL has built a strong reputation as a representative of China’s big brand. Today, its products are sold in over 160 countries, with more than half of its revenue coming from abroad.
TCL’s global brand influence continues to grow. It has appeared on several prestigious lists, including the Top 30 BrandZ China Sea-Going Brands and the Global Top 20 TV Brands. In Germany, TCL’s brand recognition reached 72%, and it ranks among the top three in France. It also performs well in Southeast Asia and South America.
Throughout its journey, Chinese manufacturers have shifted toward internationalization and innovation. For TCL, the combination of product and brand power driven by technological advancement has given it a competitive edge. From its humble beginnings to becoming a “great power brand,†TCL’s growth has been marked by courage and relentless innovation. Now, with a solid position in the global market, TCL is poised for an even brighter future.
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