iPad's share in China fell to 28% in the second quarter

August 21st, Beijing time, market research company IDC released a report today that iPad shipments in the second quarter of this year only accounted for 28% of total shipments in China's flat panel market.

IDC analyst Dickie Chang said that in the second quarter, China’s iPad shipments totaled 1.5 million units, down from 3 million units in the previous quarter, and its market share dropped to 28%. After that, iPad generally occupied more than 50 units in the Chinese tablet market. % of shares.

Samsung came after Apple, with a market share of 11%. Lenovo ranked third with 8% market share. Although Samsung and Lenovo's shipments are increasing, the market still has great demand for low-priced Android tablets produced by the cottage manufacturers.

In the second quarter, 46% of flat panel shipments came from "other" vendors, including some cottage makers and Amazon. Amazon launched the Kindle Fire tablet in China in June this year.

Zhang Youyu said: "Consumers are becoming more familiar with flat-panel products. They will use Samsung's and Lenovo's Android tablet, and they will also buy tablets from small manufacturers because they are really cheap."

In addition, Microsoft's Surface RT and Surface Pro tablet shipments in China were 37,000 units, with a market share of less than 1%, and most of the products sold were Surface RT. Zhang Youyi said, "The price of Surface Pro is too high. For such a high price, consumers or business people want to get the best user experience. However, Surface Pro's performance and pricing are not enough to achieve this, so sales are not good".