This year's China Home Appliances and Consumer Electronics Expo (AWE2018) is in full swing in Shanghai, drawing numerous home appliance manufacturers to showcase their latest innovations. At the event, the trend of smart home appliances has become impossible to ignore. From black and white goods to small household appliances, almost every new product launched by major brands emphasizes its "smart" features.
At the Hisense booth, visitors were captivated by the company’s latest intelligent refrigerator models, which highlight advanced technology and user-centric design. The AWE2018 event not only showcases cutting-edge products but also reflects the growing consumer demand for smart home solutions.
In recent years, the concept of smart homes has become a hot topic in the industry, with an increasing number of companies investing in research and development. According to some independent research institutions, the potential market for smart homes in China is estimated to reach around 5.8 trillion yuan. Among these, smart home appliances hold the largest share, accounting for over 70% of the market. The number of smart devices is expected to grow from less than 1 million units in 2014 to 223 million units by 2020. This rapid growth signals a huge opportunity for both consumers and manufacturers.
On March 9, Hisense launched its new BCD-552WTDGVBPI four-door refrigerator, continuing its push into the smart home space. Feng Tao, General Manager of Hisense Rongsheng’s domestic marketing, emphasized that this new model offers a healthier and smarter storage environment for high-end consumers, marking the start of Hisense's strategy to expand into the premium market in 2018.
Consumers are often drawn to the aesthetics and functionality of products, but the technological advancements behind them are equally important. During the launch event, Feng Tao highlighted that only high-end products integrating the world’s leading technologies can deliver a truly disruptive user experience.
Over the years, Hisense refrigerators have evolved from simple two-door models to multi-door designs, with improvements in temperature and humidity control, and the shift from basic food storage to intelligent preservation. These continuous innovations have helped Hisense establish itself as a leader in the home appliance industry.
Feng Tao also noted that as living standards improve, consumers are placing higher demands on refrigerators, especially in terms of food preservation and precise temperature control. This shift in consumer expectations is driving the industry toward more advanced and intelligent solutions.
The newly released Tianyi 552 series refrigerators continue the high-end positioning of the Tianyi line. Featuring original vector frequency conversion technology and upgraded "four-dimensional" fine control, these models combine innovative preservation concepts with precise temperature zones and modern designs. They aim to transform traditional food storage into a family nutrition management system, offering a healthier lifestyle for users.
As the future of smart homes continues to evolve, Hisense remains committed to technological innovation. With a focus on building intelligent ecosystems, the company aims to provide Chinese families with a new, smart, and healthy living experience. By continuously upgrading its products through technology, Hisense seeks to drive demand and elevate the overall quality of home life.
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