In the warm spring of March, the China Appliances and Consumer Electronics Expo (AWE2018) kicked off at the Shanghai New International Expo Center from March 8th to 11th. As one of the most influential home appliance exhibitions globally, AWE always attracts a wide range of industry leaders. Beverly, a well-known brand in the market, made its presence felt again this year with its second-generation product lineup that truly exceeds expectations.
Beverly's booth was located in a prominent spot, drawing attention from visitors throughout the event. The brand showcased its latest innovations, especially in the washing machine sector, where consumer demand for high-end, personalized, and smart appliances is on the rise.
The traditional competition between drum and pulsator washing machines, as well as frequency conversion and fixed-frequency models, is gradually fading. Instead, new categories such as zone washing and dryers are emerging as key drivers for industry transformation. These advancements offer fresh opportunities for brands to reshape the market landscape.
One of the standout products from Beverly was the "Big" double washing machine model BVLF150G6. This 15kg partition synchronous washing machine, launched last September with an eye-catching price of 19,998 yuan, quickly dominated the high-end washing machine market above 10,000 yuan. It was selected for CCTV’s National Brand Plan and received recognition from several authoritative awards.
The design of the machine features a sleek stainless steel body and a diamond-textured door ring. It comes equipped with a 7-inch 3D color display, integrating functions like large capacity washing and drying, zone synchronization, and intelligent washing. This makes it ideal for modern households, especially those with multiple generations or two-child families, who require large-capacity, healthy, and smart laundry solutions.
The control panel is user-friendly, offering intuitive navigation and precise settings. The internal drum design ensures efficient performance, while the upper drum under the storage compartment enhances convenience. The machine also features a smart system that automatically weighs clothes, senses fabric types, and adjusts water flow accordingly, providing tailored washing solutions for every garment.
Beverly’s "Big" washing machine also includes i-intelligent precision technology, which addresses common issues like incomplete rinsing, poor detergent storage, and residue concerns. This innovation significantly reduces manual effort, making laundry more efficient and hassle-free.
Visitors were captivated by the advanced features and elegant design of Beverly’s products. The booth became a hub of interest, with many people stopping by to learn more about the brand’s latest offerings.
With the continuous development of smart technology, intelligence is becoming a standard in home appliances. Beverly has consistently focused on high-end innovation, constantly improving user experience and bringing to life the dream of clean, healthy, and convenient laundry for Chinese households. Their commitment to quality and technology ensures they remain at the forefront of the industry.
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