Movie studios and cinemas are trying to attract audiences, and this is a difficult task in 2017. This year's box office revenue is not ideal, mainly because the Hollywood studios released a series of bad films in the summer, making the audience discouraged. Now, some companies believe that adding a virtual reality experience to a movie theater may appeal to new consumers.
Today, Dreamscape Immersive announced the completion of a $20 million round of financing led by the AMC Yard under Wanda Group. The investment in this round of investment includes both a series of movie studios and one of the most famous directors, Steven Spielberg.
Dreamscape Immersive was established in January 2017. They claim to have developed advanced VR technology that allows users to digitally map their entire body. This way the user will be able to step into and interact with the virtual world in a novel way (which sounds more advanced than current home VR heads). Dreamscape claims that this VR center can support up to 6 people at the same time and communicate with each other without having to connect to the PC through a cable.
The company said that with this new financing, they will set up 6 VR centers in the United States and the United Kingdom in the AMC theater and other independent venues in the next 18 months, and their flagship VR center will be established in Westfield Century City Mall in Los Angeles. And we plan to start business in the first quarter of 2018, so we believe we can experience this technology without waiting too long.
Dreamscape said that they are currently negotiating with a series of studios to collaborate, hoping to obtain permission to authorize the VR version of the movie, and then use it in its VR center. The latest round of Dreamscape investors include Warner Brothers, 21st Century Fox, MGM, and theaters such as IMAX and Westfield.
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