In 2017, General Secretary Xi Jinping pointed out the direction for further prosperity and development of socialist literature and art. The Nineteenth National Congress of the Communist Party of China proposed a new concept of development from the perspective of national strategy to promote the prosperity of socialist culture, including radio and television, in the new era, and expounded new strategies and policies. The China Affairs Office and the State Council issued the "Opinions on the Implementation of the Inheritance and Development Project of the Chinese Excellent Traditional Culture" and provided guidelines for the theory and practice of broadcasting and filming to inherit and develop the fine traditional Chinese culture. "The National Outline for Cultural Development Reform during the 13th Five-Year Plan" puts forward that at the end of the "Thirteenth Five-Year Plan", the cultural industry has become a pillar industry of the national economy, and the importance of the radio, film and television industry in the national cultural development strategy has become more prominent. The "Film Industry Promotion Law" and "Public Cultural Service Protection Law" have been implemented smoothly. It has guaranteed and promoted the construction of radio, film and television culture from the legal level. First, planning ahead, macro policies to guide the radio and television industry transformation and upgrading On September 27, the General Administration of Administration issued the "13th Five-Year Development Plan for Press, Publication, Radio, Film and Television," proposing that by 2020 it will strive to achieve public opinion diffusion, guidance, influence, credibility, and public cultural services. The role of pulling has been significantly enhanced. The "digital, smart, radio and television" strategy and the digital transformation and upgrading of news publication have been promoted in an all-round way. The ability to safeguard national cultural security has been significantly improved. The effectiveness and role of spreading the voice of China, enhancing the image of China, and going out of products and services have become even more prominent. . According to the “Planning†and “13th Five-Year Plan†period, Radio and TV will focus on promoting mainstream media construction, content production and innovation capabilities, media integration development, public services, technological innovation, industrial development, market system, film and television reform, international communication, and cultural information. Work tasks in 11 areas such as security and copyright management have clear goals, solid tasks, and strong guarantees. They provide a highly operational action plan for the transformation and upgrading of broadcasting and television and are the route guide for the development of broadcasting and television in the next phase. Second, establish a content-oriented policy mechanism to promote cultural prosperity and strengthen cultural confidence One is oriented and cultural Enhancing cultural self-confidence and promoting the prosperity of socialist culture is the mission of the entire industry of broadcasting, film and television. On August 5th, the General Administration of Administration issued the “Notice on Consolidating the TV Satellite Integrated Channel into a Lecture-oriented and Cultural Communication Platform†and proposed that “TV-Star Integrated Channel should adhere to the positioning of the news comprehensive channel and adhere to the news stand. Policy; local satellite comprehensive program to adhere to high standards, to the CCTV program as a benchmark, adhere to the bottom line, good guidance, efforts to climb the positive energy peak, and several other requirements. The notification is not limited to a certain normative document, but it is the first time in the form of a document that clearly defines the development orientation of all Wei-video channels: a lecture-oriented and cultural communication platform. It encourages TV to “increase public interest and culture during prime time. "The number and frequency of broadcasts of science and technology and economic programs," and "TV and movie stars participating in variety entertainment, reality shows and other programs must strictly control the amount of airing and broadcasting periods" define the content broadcast on the TV platform to broadcast. Regulate access to program access. The second is to grasp the source and promote prosperity On September 4, five ministries and commissions including the General Administration of Administration issued a "Circular on Several Policies Concerning Supporting the Prosperity and Development of TV Dramas" to promote the prosperity and development of TV dramas. The "Notice" is divided into fourteen articles, and a series of supportive policies and safeguard measures have been proposed in terms of the production and production of TV dramas, the specification of industry order, the going out of the industry, and the construction of employees, which will open up a new prospect for the development of Chinese TV dramas under the new situation. Good articles, good game. On September 22nd, the Television Production Committee of the China Federation of Radio, Film, and Television Organizations, the Committee on Performers, the China Television Production Industry Association, and the China Network Audiovisual Program Service Association jointly issued the "Opinions on the Cost Allocation Ratio of TV Drama Network Drama Production," and provided that each The member units and film and television production organizations shall limit the proportion of the actor's payroll to a reasonable production cost range. The total pay of all actors shall not exceed 40% of the total production cost. The main actor shall not exceed 70% of the total pay, and other actors shall not Less than 30% of the total pay. This is a long-standing problem for high-paying actor, the relevant departments for the first time clearly put forward a specific "red line." In 2017, the General Administration of China intensified efforts to guide and support excellent screenplay, formed a selection, funding, and promotion mechanism for outstanding television dramas with a unified value connotation and artistic conception, and guided resource allocation to the script link and creative link. On December 28th, the General Administration of Administration announced 33 items of screen shots for the 2017 TV drama Fine Development Support Project. Focus on supporting realistic topics, vigorously promote the socialist core values, and lean toward rural and ethnic minorities. Third, to strengthen the network audiovisual supervision, standardize the dissemination order, adhere to the value of leadership The first is to regulate the dissemination order On January 16, the General Office of the CPC Central Committee and the General Office of the State Council issued the Opinions on Promoting the Healthy and Orderly Development of the Mobile Internet, which promotes the innovation and development of the mobile Internet, strengthens the leading role of the mobile Internet, and guards against the security risks of the mobile Internet. In order to promote the healthy and orderly development of China's mobile Internet, some suggestions were made. On May 2nd, the State Internet Information Office announced the new “Internet News Information Service Management Regulations†to fully incorporate new media into the supervision and increase the threshold for permission to apply for the provision of Internet news information services. Non-public capital must not be involved in the editing and editing of Internet news information, and the requirements for editing, editing, and reprinting must be more stringent. With the new "Regulations" released simultaneously and implemented on June 1st, there are "Regulations on Administrative Law Enforcement Procedures for Internet Information Content Management", marking that the era of legal network management and lawful governance has come. Law enforcement has entered the fast lane. In 2017, the development of the overall online audiovisual market was more aggressive. Under the regulation of the General Administration of Communications, the order of communication was further regulated. On May 25, the website of the General Administration of Administration of China issued an announcement that “The General Bureau ordered the in-depth rectification of audiovisual programs on Tencent.comâ€. Tencent’s existing dissemination of self-reliant social and audio-visual programs, live news programs, mass broadcast of low-lying programs, and various problems in Tencent’s WeChat public number and mobile client’s audiovisual program management have not only been ordered by Tencent. The network was completely rectified, and penalties were imposed on its violations. During the rectification period, applications for the introduction of related programs were also partially suspended. This also shows that the Directorate of Administration has made unprecedented efforts to rectify and punish the content of relevant violations and platforms. On June 22, the website of the General Administration of Administration issued a document, “The State Administration of Press, Publication, Radio, Film and Television requested the websites of “Sina Weibo†and “ACFUN†to stop audiovisual program servicesâ€. In response to the aforementioned website not providing audiovisual program services under the Information Network Communication Audiovisual Program Permit, and broadcasting a large number of political and audio-visual programs that do not comply with state regulations and social commentary programs that promote negative comments, the General Administration of China has instructed the territorial management department. , In accordance with the relevant provisions of the "Regulations on the Administration of Internet Audio-visual Program Services" (Regulation of SARFT, No. 56 of the Ministry of Information Industry), to take effective measures to shut down the audiovisual program services on the above-mentioned websites and carry out comprehensive rectification so as to create a clearer understanding for the majority of Internet users. Cyberspace. It can be said that in 2017, new audio and video formats such as webcasts, short videos, VR videos, and social platform videos are the focus of audiovisual supervision. The second is the “Unified Standard and the Same Standard†under the Internet. Adhere to traditional media and emerging media management standards, a ruler, and strengthen the management of network audio-video program services. On June 1st, the General Administration of China issued the "Notice on Further Strengthening the Management of the Broadcasting of Audiovisual Programs on the Internet", stressing that TV dramas and movies that have not passed the review must not be broadcast as internet dramas or online movies; It must not be broadcast on the Internet, IPTV, or Internet TV in the name of an online variety show; programs broadcast on radio and television are not allowed, nor are it allowed to be broadcast on the Internet (including mobile Internet); it must not be on the Internet (including mobile Internet). Broadcast programs such as "full version", "uncut version", "uncut version", and "deleted piece" (including shots) are transmitted in any form on any platform such as radio and television. On June 30th, China Network Audiovisual Program Service Association released the “General Rules for Auditing Content on Web Audiovisual Programsâ€. This is the “General Principles†revised and completed on the basis of the “General Review of Internet Audiovisual Programs for Online Dramas and Microfilms†in 2012. There are 26 changes in the network television programs, online movies, micro-films, film and television animation, documentary and other network audio-visual programs have been clearly regulated, and put forward the same eight directions with radio and television programming requirements. On August 15, the General Administration of Administration issued a notice on strengthening the management of medical advertisements in the area of ​​network audiovisual programs. Do not give violations of advertising policies, transfer the opportunity and space to spread the position of spread, online and offline governance together with illegal advertising, but also shows that the broadcasting industry sector authorities for the further promotion of the management of audio-visual program transmission order. For some broadcast and television organizations, the management of program flow is not in place, and some network audiovisual program service agencies have lax about program entry and content auditing, and some programs with orientation, values, and style issues are broadcast on the Internet or exist for a long time. In the case of adverse effects, on October 11th, the General Office of the General Administration of China issued the Notice on Strengthening the Management of Radio and TV Program Network Dissemination to require a comprehensive inventory of radio and television programs broadcast on the Internet. Radio and TV broadcast agencies at all levels must comprehensively comb The broadcast of Taiwanese programs on the Internet is again subject to strict review of its orientation, content, values, and styles. The problems must be promptly deleted and dealt with, and serious problems must be immediately removed. To standardize the management of radio and television programs broadcast on the Internet. The circular reiterated the principle of "unified standards and the same standards" under the Internet, with special emphasis on the use of Internet hype and the dissemination of inappropriate video in program recordings.