The “Legend†of AWE 2017 has not yet been completed. The drumming of the 2018 China Home Appliances and Consumer Electronics Expo (AWE 2018) has been sounded. This once-a-year home appliance technology feast will be held again in Shanghai on March 8th, 2018. The opening of the New International Expo Center. Since its inception in 1992, AWE's international influence has been on the rise. Not only international giants such as Haier, Midea, Gree, Hisense, Skyworth, and TCL have grown up in China, but they have also played "showing muscle games" in Samsung and LG. , Bosch, Siemens, Panasonic, Sharp, AEG, Fisher & Paykel, GE, Sony, Philips, Whirlpool, and other global leader in home appliances have also made their debut in the “Beach Landing†and endorsed the AWE global platform. Loop back and forth, leaving the sound around the beam. Let's turn the time back to AWE 2017 and relive the exciting moment of AWE. Samsung In AWE 2017, Samsung revealed several "trump cards", showing its third-generation quantum dot QLED TVs, Butterfly Door Design home-style feast refrigerators, two-in-one FlexWash washing machines, purifiers with humidification function, vertical handheld Vacuum cleaners and intelligent sweeping robots and other products. It is worth mentioning that Samsung's FlexWash washing machine can solve multiple washing problems at one time, and it can be used to add clothes at any time, and is known as a laundry laundry “black technologyâ€. Samsung's influence in the global scope is not much to say, of which Samsung has a 5.2% market share in the global appliance market. Recently, authoritative market research agency Euromonitor released the latest data on the retail volume of the world’s largest consumer electronics brands, and Samsung ranked third. In terms of strategic layout, according to the latest news, Big Mac Samsung will play a major role in the field of VR/AR/MR, and plans to open a new research center dedicated to artificial intelligence and machine learning. LG As a very powerful brand in the global home appliance technology field, LG Electronics has launched a new series of home appliances on AWE 2017. It is reported that the LG SIGNATURE brand covers four major categories of televisions, refrigerators, washing machines and air purifiers. Among them, LG SIGNATURE printing OLED W7 wallpaper TV, thickness of only 2.57 mm, known as a stunning work. In the past two years, influenced by high-end consumer trends, LG, which has always insisted on high-end market positioning, has benefited a lot. In 2016, it occupied a global market share of 6.1%, ranking second in the global household appliance rankings. In order to seek greater profit margins and diversify operations, according to foreign media reports, LG is collaborating with Qualcomm, and the two companies will jointly develop a new generation of connected vehicles and autonomous driving technology, aiming to show sustained growth in the auto-driving auto parts industry. status. Bosch As a representative of German manufacturing, Bosch is famous for producing home appliances. In March of this year, Bosch Appliances launched a series of home connected products and debuted smart home projects – Bosch Home Appliances Eco-Home Systems Landing AWE2017. Chen Yudong, president of Bosch China, said in an interview with the media that Bosch will implement the interconnection of all hardware in the future. Currently, the degree of hardware interconnection of Bosch has reached 50%, and the target in 2020 is 75%. Siemens As a leading brand in the global kitchen appliance industry, Siemens Home Appliances has launched a new Siemens Zero Plus door refrigerator with AWE 2017. This product adopts a three-door design and upgrades zero-degree bio-insurance technology to provide consumers with a better product. Good refrigerator preservation environment. In addition to zero-plus Plus refrigerators, Siemens Appliances also introduced iQ500 series washing machines and iQ700 series smart appliances such as ovens and steamers. In September this year, Siemens announced the start of the development of autonomous robots. Siemens Ltd., a member of the management committee of Siemens AG and Chief Technology Officer, said that Siemens China will lead the research and development of its global autonomous robots, establish a partnership with Tsinghua University, and establish a joint research center for advanced industrial robots in Beijing. Matsushita Panasonic (Panasonic), a familiar global household appliance company, is about to welcome its 100th birthday in 2018. It will also hold its global celebration on AWE2018 to review Matsushita's century-long history. At AWE 2017, Matsushita demonstrated to global consumers a full range of products including star products such as Panasonic Aijiejing Washing Machine Series, Panasonic Romeo Series Ultrathin Slim and Detergent Washing Machines. On the afternoon of March 10th, Gao Yuanyuan, a spokesperson for Panasonic brand image, appeared in a red dress and debuted in the Panasonic exhibition area. Her temperament was outstanding, and her gestures showed the high-grade taste of Panasonic's brand. This year, Panasonic announced the marriage with Porsche. The two parties will use washing machines as their starting point to integrate their respective superior resources and develop high-end markets. Matsushita insiders said: "The new series of washing machine products jointly developed by Panasonic and Porsche Design will be available in early 2018." In addition, it is understood that Panasonic launched a quick-drying smart toilet next year, and for the first time in the Chinese market launched with a bubble wash Functional integrated electronic toilet. Sharp Your old home appliance brand Sharp, the “father of LCD,†has performed very strongly this year. After Hon Hai entered Sharp, the Sharp TV brand is actively returning to the world market. At this year's AWE show, Sharp brought its brand new home appliances to attend the event. Among them, Sharp's new 8K resolution TV can be described as igniting the audience, and Ding Ding's work announced the return of the 100-year-old Sharp King. According to the data of WitsView, Sharp's global shipments in the second quarter of 2017 showed a multiple growth compared to the first quarter, ranking from ninth to fourth, and overall shipments in the first half of the year. 3.8 million units, an increase of 70%. In fact, throughout 2017, Sharp stirred up a lot of spray. In March of this year, Foxconn and Sharp jointly invested 61 billion yuan in Guangzhou Zengcheng to build a 10.5-generation LCD panel production line. The 8K LCD panel is scheduled to be put into production in 2019. At the same time, smart homes are also used as their in-depth layout. Of course, the promotion of 8K TV is the top priority throughout Sharp's 2017 annual strategy. Fisher & Paykel At AWE 2017, Fisher & Paykel, the world's top electric brand, released a brand new brand logo for Chinese consumers. This was the first time that the logo was released internationally. In addition, Fisher & Paykel also exhibited the explosion-proof ActiveVent embedded oven and ActiveSmart full-fridge refrigerator, and introduced a new concept of "social kitchen." Fisher & Paykel is New Zealand's largest home appliance company and is regarded as the “National New Zealand Brand†and the “New Zealand manufacturing symbolâ€. It was founded in 1934 and mainly manufactures refrigerators, washing machines, and dishwashers. Fisher & Paykel’s kitchen appliances have a 34% market share in New Zealand, ranking first. At present, Fisher & Paykel has integrated its global supply chain resources and its products have been exported to more than 50 countries and regions. GE GE Appliances is the 125-year-old North American first-kitchen appliance brand. On March 8th this year, Haier released the global chef electric strategy at the global conference of brand globalization. As part of Haier's global chef electric strategy, GE Appliances showcased the Monroe American luxury suite of kitchen appliances and platinum in AWE 2017. Fleur, Carline distinguished set of kitchen appliances. Among them, the price of 470,000 yuan Monroe luxury kitchen kits have a unique global French-style oven, refrigerator, four electromagnetic oven. The French-style door-to-door oven has a large capacity for opening and closing 142L, which is currently the world's largest domestic oven. AEG It is reported that after the world's top kitchen appliance brands Fisher & Paykel and GE (GE Appliances) and other high-end home appliance brands landed on AWE, next year, another international high-end home appliance brand AEG will also appear at AWE 2018. Germany's century-old high-end home appliance brand AEG is a pioneer in German industry. Its products adhering to Germany's leading technology, excellent manufacturing processes and the rigorousness of the Germans are representative of superior performance and precision design. AEG products involve many aspects, including white electricity, kitchen appliances, and small household appliances. In May this year, Midea announced that it would cooperate with Electrolux and introduce AEG. AEG will use the advantages of the United States in the local market to expand the Chinese market, and at the same time, AEG will also make up for the inadequacies of certain US products in high-end top markets. Sony Affected by many factors, Sony's performance has also been trapped in the past two years, but this global consumer electronics industry "lion" is waking up. In the context of a series of “scandals†in Japan’s manufacturing industry and a downturn in Japan’s consumer electronics industry, Sony’s second quarter reported higher profits and ushered in the dawn of development. According to the relevant person in charge of the AWE Exhibition Department, AWE 2018, in addition to AEG, Sony will also make its debut on the AWE stage. What is remarkable is that this will be the first gathering of three Musketeers (Sony, Samsung and Sharp) at the AWE exhibition, which is known as the LCD TV lineup. Looking ahead, according to Japanese media reports, next year Sony will launch a dog-type home robot, which is the company once again involved in the robot business 12 years later. Philips According to AWE's relevant person in charge, in March of next year, Philips, known as the "last European nobleman" of the Chinese consumer electronics market, will also bring its television products to AWE for the first time. As we all know, this year's color TV industry, foreign brands are the bright spots in the first half of the year. Among them, Philips' performance was eye-catching, up 9.5% year-on-year. Good hardware + good content + a good brand of "three good TV", so that Philips TV breaks in the Chinese market. Whirlpool At the AWE exhibition in March this year, in the W3 pavilion of the Shanghai New International Expo Center, Whirlpool (China) holds an exclusive exhibition space of more than 700 square meters and brings with it the Whirlpool, Sanyo, Timor, Rongshida four major brands of washing machines, refrigerators, kitchen appliances, and electrical appliances. All kinds of products appeared collectively. Conclusion: Since its inception, AWE has been tempered and baptized for 25 years, and its international influence has risen unprecedentedly. In the early years, local home appliance companies actively sought a springboard for international expansion. Today, participating in AWE is also an important stage for foreign home appliance companies to accelerate their entry into the Chinese market and expand their influence. AWE has grown into a global platform that is authoritative, inclusive, and open, and has received increasing attention from international electronics and consumer electronics giants.