OFweek Smart Home Network News Recently, Apple Smart HomePod's late spoil, for the domestic long-term home audio products market has been blew off a cross-ocean warm air, the wind we must take advantage of. On June 8th, domestic smart home robot company Rokid held a new listing communication meeting and announced the news of the official launch of its second-generation intelligent speech robot PEBBLE (Moonstone) and the sound of the product. Pattern recognition ability. Compared to Roijid's robotic product ALIEN (alien), which is priced at 5280 yuan, Ruo Chih Moonstone did not retain the lighting design of the screen and projection. It was a pictographic, portable and simple style, and the cost of the supply chain was reduced. This is An intelligent speech robot with a guillotine-like appearance has a price tag of $1,399 to lock the consumer market for thousands of yuan. If Qi Yueshi carries three key words at the application level: chatting with you, genuine music audio, and smart home linkage, these three application scenarios seem to reflect that if Qi Qi is preparing to launch a market breakout in three directions, she wants to accompany her family. Robots, smart speakers, smart homes and other "friends" have split the market. The cloud cloud article “Family Facilitated Robot Dilemma: AI is hot, capital is cold, difficult to verify the scene†has done a brief analysis of this market environment. Rokid robot product overall sales and user scale? Rokid founder, Misa, and CEOs of most of the newer hardware products, have the same answer and show confidentiality. So, what is the current market feedback for Moonstone? Misa's feedback is optimistic: “Because we sold it for three weeks, but it's really good compared to our peers. We live on more than 50% of the day, live on more than 80% of the week, use an average of more than 1 hour, very healthy data, and It is still growing, and other data is kept confidential.†After reviewing the data of its Tmall flagship store, 893 transactions per month and evaluation of 257 appeared to be a good start, but whether it will become a detonation model remains to be seen. The next growth momentum. Misa was a fanatic geek. He founded Mammoth Technology for the first time, and was later acquired by Ali. He joined the team in M ​​Studios of Ali Wireless Division and was responsible for the development of deep learning, visual and natural language processing. In 2014, Rokid was established. In August of the same year, it received IDG, Linear Capital, Mfund, and Yuan Zhen Capital’s angel round investment. In October 2015, Rokid received Walden International’s lead, and angel investors invested tens of millions of dollars. A round of funding, in October 2016, this AI gene company completed an unknown number of round B financing, the company's valuation of up to 450 million US dollars, led by the capital of Shangqiu, IDG, Mfund, Lantern Capital , Walden International and other agencies followed the vote. Voice interaction does not use third parties, playing emotional companionship According to Gao Peng, head of Rokid's Beijing A-Lab, all the core voice interaction technologies of its products are independently developed. At present, most third-party solutions for intelligent voice hardware on the market are normal, such as HKUST, Baidu, and so on, because developing as a startup company means extra investment in time and cost, and why Rokid insists on his own voice interaction. technology? Misa explained: “Rokid does not oppose the use of other people's technology, but the premise is that it must meet our definition of the product, we also have some things with other people, why do most of the technology use its own technology? In a nutshell, other people's technology has not yet met our requirements, and we haven't even done well for us. We define our team as the best product using the latest technology on the current research boundary." Ruo Qi's own product has what kind of definition? Now we may gradually understand the Amazon Echo and other products, the user instructions, the device execution instructions, the implementation of a very accurate calculation is a good product. Rokid product manager told Wenjie: "We don't want our product to be a pure voice interactive product like Echo. We want it to have a character. That's why its name is Ruo Qi. Before the product comes out, If Qi Qi is already out, if Qi is our expectation for artificial intelligence in the future, if Qi is a woman, smart, and attractive, we have tailored her voice, customized her appearance, and her appearance is consistent with her character. We, from the first generation to the second generation, are insisting on this. We hope that if Qi can accompany the user with emotion. Another characteristic is that we are an artificial intelligence company. Data and algorithms will make products become better and better. When more and more data are available, if Qi is more and more aware of you, the feedback given to you will increase. The more accurate. †Rokid currently has two laboratories, A-lab in Beijing, which is responsible for AI algorithm technology, and the United States R-lab, which is responsible for computer vision and robotics research and development. Sonic identification and genuine content are highlights In terms of voice interaction, in addition to the conventional microphone array and natural semantic understanding, if Qi has a bright spot to pay attention to is: voiceprint recognition. With voice alone, Ruo Qi can identify the user of the conversation. The first perception of people’s hopes for the future home robot is that it can at least recognize me and understand me. This involves the ability of the robot to identify the master. If there is no recognition capability, the robot is basically the same with whom to speak. It is only a simple wake-up call and command execution, not to mention deep and human interaction. The solution for identification by most manufacturers is to distinguish the user's identity through face recognition technology. This firstly requires the product to have a camera on the hardware, and needs to clearly lock the face in the range of shooting angles before it can recognize, and then switch the corresponding service. State, there is a certain degree of restraint. The industry recognized point of view is that following the mouse keyboard, touch screen, the third generation of human-computer interaction is a more free and zero-touch voice interaction, voiceprint recognition may advance the further evolution of this trend, to provide machinery and equipment An interesting idea. It is understood that Rokid can achieve 10 meters of effective sound pickup in the noise environment in product voice performance, remember voice recognition within 20 people, Misa site announced that voiceprint recognition through the company's grinding and practice for several years, the recent upgrade to All Ruqi users. Truthfully, if not for the sake of competitors, voiceprint recognition is a good selling point in the to B direction. Finally, mention the genuine content. Although Apple Homepod, which focuses on high-quality home music experiences, has not yet entered the Chinese market, Ruo Chih Moonstone is well prepared: artificial intelligence + high-quality music, genuine license, 320K quality, 6 million music and other audio content. The paid copyright issue is resolved by the official and users can listen to it for free. Although copyright issues in the industry are rarely mentioned by everyone, if Qi still insists on doing so, this may be the character of the company and its products. It will surely cater to the taste of some paranoid and music enthusiasts. The artificial intelligence algorithm mainly undertakes the on-demand function and accurate recommendation of natural language in this respect, making the music scene alive. There is a set of product ideas and a Vatican plan layout AI, want to be everywhere? Rokid product manager disclosed to Wenjie that Ruo Qi had already walked on the last few kilometers of smart homes and linkages. Currently, she has worked with partners such as LifeSmart, Oribo, Broadlink, Xiaomi, Philips, etc. Matching is a very complicated industry issue. The integration of the domestic market is very difficult. Rui Qi’s official claim has connected with hundreds of domestic smart home appliances and even some non-intelligent home appliances. Misa believes that home AI products no longer need a screen, but that the product can interact with other home screens. He shares his thoughts on AI products: AI from Perception to Cognitive: An Individual Cognition-Environmental Cognition--Cognitive or Intentional Cognition For example: You talk to Ruo Qi. She knows who you are on the first floor. If Qi judges her environment, she is in the living room, kitchen, car, restaurant, or somewhere. This is the second The third layer is when the user communicates or interacts with Ruo Qi, she can probably know and predict what you want to do, and pre-judge the task instructions. Only by opening these opportunities will you have the opportunity to realize the individual awakening of AI products, and robots can become smarter and even more intelligent than mentally handicapped. AI brain full cloudization: global knowledge - personality knowledge - task status For example: music content, encyclopedic content, and questions you routinely ask are all part of the global knowledge that everyone shares; each person is different in age, gender, and mood, and needs a robot to personalize answers; if I’m at home, Qi Yueshi listened to a song and went out to buy food without listening to it. When you returned, Ruo Qi also remembered and continued to broadcast the song that was not heard. Other tasks performed similarly. Single device to multi device interaction: multi-machine collaboration - multi-dimensional interaction - multi-screen interaction - task migration For example: If there is a Ruoqi device in the living room and bedroom, I will listen to stories in the living room. When I walk from the living room to the bedroom, Ruo Qi of the bedroom will continue to play the task that Ruo Qi did not perform. In the future, the family will not only have voices, cameras, screens, and even do not want to use gestures. In the future, more sensors will be added to interact with people and interact with each other. I listened to music at home and heard half going to work. After I opened my car door and closed the car to start the car, I told Jo Qi to continue playing. The mission always followed the master's scene. The ultimate goal of all this is to realize: If Qi is everywhere. Misa's dream country decided to light up through a "Ruqi Vatican Star Project." On this road, I seem to have seen Baidu's presence. When Li Yanhong was conceding the platform for Du Shuang, he also conceived several times. The future will appear everywhere in the user, through the system and intelligent upgrade program runs through all hardware products, such as home refrigerators, washing machines, air conditioners, cars, etc., to complete the ecological construction. The strength of Baidu is still advancing, but it seems more difficult for Rokid to start. Misa said that if Qi was to make it happen within two years. If the Qiqi Vatican plan has been implemented since this year, 2017 will be the first to complete individual cognition and multi-machine collaboration. In 2018, state migration, multi-screen interaction, and scene affairs will be recognized. The ubiquitous AI will probably Completed by the end of 2019. Misa said: "The best way to predict the future is to create the future. How does Rokid predict this future? It is up to us to make it." It is understood that Ruo Qi Fan Xing will produce a mini version of Ruo Qi. For the understanding of the product line, Misa thinks there are three levels: One is to represent sophisticated technologies, and the other is to tell everyone that Rokid's technology can come to the forefront. Where, for example, Ruo Qi Alien, after the market matures, it sinks into the mass market. The mass market has two levels. One is Ruo Qi Yue Shi, the other is Ruo Qi Fan Xing, Ruo Qi Yue Shi mainly It is to let you have the first, if Ruo Qi Fanxing makes your home AI everywhere, their mission is different. “Our definition of Ruo Qi’s product is that we finally hope it is a partner and assistant. We define it as a young, intellectual girl. It is not a mechanical, jealous, sellable, lacking trust.†About the product may be divided into intelligent speaker category by the user, how big is this market? Misa thinks: 50,000 units is a threshold, and the domestic smart speaker market is also several million. Being forced into categories may not be the situation that Rokid wants to see, but it is an unavoidable problem. It seems that the new category of offline experience seems to have become a consensus within the industry. Rokid has reached cooperation with Tmall, Jingdong, Digital China and other channels, and is gradually setting up offline experience stores across the country. However, the pace of market development may be slower than many similar products. Half a beat. On the whole, Rokid’s impression of being an idealistic and innovative enterprise that focuses on technological innovation and product tonality is not very strong in the market and terminal channels. In products and markets, products are Put in priority considerations. Recall that after Cooke released the Apple Homepod, foreign media reporters asked how to treat the market competition between Amazon Echo and Google home. Cook replied that Apple is not the first to build a smart phone, but iPhone has redefined the phone. To maximize product capabilities and capture the market and consumers with the best experience, who can guess the outcome?