Lin Jiliang: Do a good job of marketability and cost-effective

On the morning of October 19th, Zhongshan Station, the “2012 Traditional Lighting Transformation Led Lighting Strategy Roving Seminar” jointly sponsored by Gaogong LED, Gaogong LED Mall and “High-tech led lighting Market” magazine, ended successfully. The conference site was packed with more than 200 representatives from well-known traditional lighting companies, LED lighting companies and representatives of outstanding lighting distributors to discuss the traditional lighting industry transformation strategy.

Lin Jiyaliang, deputy general manager of Mulinsen Lighting, said that in fact, the current LED lighting market in China has many brands, which are dazzling, but the mix of fish and dragons is not common. The market competition is in a disorderly state.

Lin Jiliang believes that enterprises that are transformed and upgraded should develop products according to the real demand of LEDs in the market, instead of blindly pursuing high-lumen, high-efficiency and other beautiful looking data. For example, parking lot lighting, due to the relatively low requirements for lumens and color rendering, companies should be classified into different types of applications to develop products that truly meet the needs of this market segment.

At present, the domestic LED lighting market is mostly concentrated in the urban demonstration projects, outdoor lighting and other fields, the civilian consumer market is gradually sprouting and growing, which means that LED lighting is about to usher in the market development space of the blowout. Because domestic customers' consumption habits, preferences and consumption patterns are very different from those in foreign countries, products that meet the terminal consumption habits are not suitable for one-size-fits-all.

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