Design innovation to mobilize LED market potential

The competition of LED in the lighting application market is inseparable from technological innovation and design innovation. For most of the developing LED companies, the technical reserves are relatively weak compared with the foreign LED giants. It is obviously a shortcut to achieve rapid development through industrial design innovation to mobilize huge market potential. As the most value-added potential in the manufacturing chain, design innovation has the characteristics of “less investment, short cycle, and low risk”, but it can often be used to increase the “added value” of products.

Nowadays, the concepts of light environment, light space and light art are attracting more and more attention from the industry in China. Many keen domestic enterprises have begun to realize the “power of design”, drawing on foreign experience and setting up lighting design department to try to illuminate Add more value beyond the benefits of product and lighting engineering. At the same time, a number of professional companies dedicated to lighting design services have also emerged. Dr. Yuan Zongnan, Design Director of Yuan Zongnan Lighting Design Office, introduced his example of using LED design lighting performances to drive the creative consumer market, and proposed that LEDs are not necessarily more "bright". The combination of LED and creative design can achieve many Innovative applications, compared to the pure "selling LED products", the innovative design of the LED business model is clearly more competitive. In particular, the individualized needs of the huge application market that needs to be fully developed highlight the importance of product design. In order to design better LED lighting fixtures, meet the needs of users, and open up a broader market, LEDs must be distinguished from traditional light source electronic circuits, thermal analysis industrial design and optical design. These need to integrate hardware, software and content, services and other elements to create a new business model.

This kind of thinking has been concentrated in the process of many LED companies participating in the construction of the World Expo project. The high-efficiency and energy-saving LED has not only realized the perfect integration with architecture, but also made people feel the creative life of lighting art and human interaction experience. It should be said that the LED industry design and manufacturing door has been opened.

From the perspective of improving design capabilities, there are still many shortcomings in Chinese enterprises: such as the lack of key talents to turn design ideas into productivity, good design innovation and management systems have not yet formed, and the chain and environment for design creativity are still not perfect. Wait. Coupled with the current weak technical strength of most LED companies, and lack of core technology, in this case, "integrated technology + independent design" is a shortcut for the development of semiconductor lighting companies. At present, the integration of domestic and foreign technology, resources and talents for me, and on this basis to carry out innovation in technology and design, and further enhance the core competitiveness of enterprises, has been recognized by many companies. I believe that in the future, with the improvement of the independent design capabilities of Chinese domestic enterprises, the products created by “China” will play an increasingly important role in the world economic arena.

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