When shopping online, consumers often look for products that have a strong reputation, especially high-value and large-sized household appliances like refrigerators, washing machines, and air conditioners. They aim to make one-time purchases that last, ensuring long-term satisfaction. With the internet now deeply embedded in daily life, online shopping has become an essential channel, not just a convenience. As such, the quality of service and after-sales support on e-commerce platforms has become a key factor in deciding where people choose to shop.
**The Features of Haier Shun**
With the upcoming Double 11, major e-commerce platforms are launching promotions, making it a tough choice for users. As the market moves toward platform-based models, more online retailers are building comprehensive after-sales systems. Haier Shun, as an international brand, has integrated resources from multiple channels, creating a “three-in-one†model that combines online stores, physical stores, and micro-stores. It has also enhanced user experiences in areas like purchasing and post-sale services.
**Shun's Advantages**
In the internet era, whether in retail or manufacturing, the core of operations is "connection" — connecting users, partners, and resources. Unlike traditional e-commerce platforms like Tmall and JD.com, which focus on traffic generation, Haier Shun emphasizes community interaction. Users can not only buy their favorite products but also share their experiences within the community. As an IoT platform, Haier Shun offers personalized home solutions based on small data insights.
While placing orders is convenient, the delivery and installation of large appliances can be time-consuming and stressful. Compared to other platforms, Haier Shun provides a full-service system including appointment delivery, time-out compensation, cash on delivery, installation, and nationwide warranty. Through Haier’s logistics network, which covers 2,600 districts and counties, it ensures 24-hour delivery. Additionally, it offers 7-day returns, 30-day exchanges, and service upgrades.
Haier Shun also supports delivery in 1,900 districts and counties, reducing issues like logistics delays and extra fees. For remote areas or urgent needs, it offers dedicated services to solve major pain points related to appliance installation. Not only does it offer better prices than Tmall and JD, but it also provides private consultants, exclusive events, birthday benefits, and fast refunds to enhance the overall experience.
Large appliances like air conditioners and refrigerators require regular maintenance, which is often neglected due to lack of service. While traditional platforms may only provide delivery and installation, Haier Shun offers free cleaning services across 2,800 districts and counties, helping users maintain their appliances efficiently.
**The Post-E-commerce Era**
Over the years, Jack Ma turned Double 11 into a national event for Tmall. However, he recently stated that “the era of e-commerce is coming to an end.†Indeed, after years of rapid growth, e-commerce has evolved significantly, with consumers now having more influence. Haier Shun is pioneering a new post-e-commerce model centered around “community economy,†aligning user needs with business strategies.
In this new era, companies no longer focus on the “last mile†of delivery but instead aim to “lead one kilometer†by involving consumers directly in design and customization. This allows brands to meet individual consumer needs more effectively, creating a personalized ecosystem.
**Shun’s Double 11 Event**
This year, Haier Shun launched its Double 11 pre-event under the theme of “Customizing a Beautiful Life.†The event features discounts on water heaters, washing machines, air conditioners, and kitchen appliances. There are also special deals like a one-yuan purchase for a blessing bag, daily limited-time sales, and a promotion where you can get 1111 yuan back for 1111 yuan.
From November 6th to 13th, users can join daily flash sales with 10 or 16-point value spikes. On the 11th, orders over 2000 yuan will receive a 100-yuan discount between 00:00-00:30. During the main sale period (11:00 PM to 11:00 AM), the first 2,000-yuan order per user will get an 88-yuan IQiyi VIP card. Orders over 10,000 yuan with at least two categories can double their cashback up to 100 yuan, with a maximum of six times.
Users can also enjoy interest-free installments through Alipay Huayu, and certain products offer up to 15% cashback. The “Fantastic Life Customized Pavilion†includes four custom zones, such as complete sets, membership rights, smart technology, and sub-sites. Beyond home appliances, there are also high-end tech experiences available.
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