Hashimoto: China will become the third largest dishwasher market

Panasonic Dishwasher Division Head of R&D Planning Hashimoto Katsuyuki (right)

(Global Grid Su Liang) “In Europe and the United States, dishwashers have become one of the essential household appliances in every kitchen. It saves water, saves time, saves electricity, and saves labor. The liberation is not only the hands of housewives. Liberation is the concept of traditional domestic workers.” Hashimoto Yukio, head of R&D planning for Panasonic’s dishwasher division, said: “Although dishwashers are still unfamiliar to Chinese consumers, we believe that China will become the third largest Dishwasher market."

“As a leading brand in the white power industry, Panasonic has established a strategic partnership with the world’s leading home-grown company, Li Jieshi’s brand, Liangdie, to jointly develop the domestic dishwasher market.” This measure will enable China to wash dishes. The machine market has undergone even more rapid changes.

Team up with Panasonic to spread new ideas

In order to promote the rapid growth of the Chinese dishwasher market, Regent introduced a promotion model that has proved to be very successful in Europe – that is, there is a dishwasher detergent detergent brand with the highest share of the world. Dish machine manufacturers, jointly funded to promote the popularity of local dishwashers.

According to statistics, Bright Disk currently holds an absolute leading position in the global market with a market share of 40.3%, far exceeding that of other brands. The market share of China's bright disc ranked first, of which the core city reached 86%.

Mori Hashimoto said: "In Japan, dishwashers sold 800,000 units a year, while Panasonic alone accounted for 500,000 units, making it a veritable first place."

Tan Wei, director of market affairs and director of market development for North Asia at Lijie Jahwa (China) Co., Ltd., said: “The Panasonic and Panasonic dishwashers have cooperated in Japan and China, and Panasonic has launched more in China. With the dishwasher model, the cooperation between the two parties will also expand to more areas, and Regent will work with Panasonic to develop the domestic dishwasher market.

In the field of dishwasher-dedicated detergents, Refining has devoted tremendous human, material and financial resources to R&D and promotion. At present, Regent has signed strategic cooperation agreements with 73% of dishwasher manufacturers worldwide. These manufacturers will The dish is regarded as the only dishwasher recommended for professional detergents.

From 2011 to 2012, Liangdie and Panasonic launched the “Brand Ambassador” home campaign. Hashimoto Motoki said: “Actually, in China, the history of dishwashers has been around for 15 years, and there are more than 300,000 units of cumulative sales. However, due to the lack of relevant concepts and knowledge, consumers will not use or use them. So, this time, Guangdi and Panasonic's after-sales department have cooperated to personally delve into the consumer's home, on the one hand, they have 'recovered the Scriptures' from consumers, and they understand what kind of dishwashers Chinese consumers really need. It is to spread the knowledge of dishwashers to consumers and nurture the dishwasher market."

Regent and Panasonic jointly develop China's "special" dishwasher and detergent

Although the popularity of dishwashers in China is still very low, Panasonic has already regarded China as the most important market. "In the future, Panasonic will enter Southeast Asia and the surrounding areas, but at present we only want to do a good job in the Chinese market."

To this end, Panasonic specifically found the world's strongest R & D strength of dishwasher detergent, jointly develop a proprietary dishwasher and detergent products for the Chinese market.

"To use 100% of the dishwasher, you must use professional detergents." Tan Wei said, "Glossar has achieved extremely deep matches with detergents and dishwashers through cooperation with dozens of companies around the world. To understanding."

In 2011, Regent began working with Panasonic to develop specialized detergent products for the Japanese market. Mori Hashimoto said: "In order to give full play to the role of detergents, dishwashers must heat the water to a certain temperature. However, at present, Japan's electricity is tight, and we urgently need to develop a 100% washing effect at a relatively low temperature. Detergent."

"Matsushita dishwashers are equipped with a cleaning technology that minimizes oil removal. It combines the high-performance detergents produced by Procter & Gamble--German Dishwasher Detergents, plus Panasonic's own rotary spray arms. The strong jets of water that are jetted out, as well as the cleansing power of the high-temperature water that can dissolve oil, can not only remove stubborn tableware stains, but also can be used to sterilize tableware, but also equipped with a drying function to make the machine It can be kept clean and hygienic," Hashimoto said.

For the Chinese market, Panasonic also launched a dishwasher for Chinese consumers. Hashimoto Motoki said: “Taking into account the characteristics of Chinese food culture, Panasonic has specially developed a small-capacity drawer dishwasher, which is currently only sold in China. The product is professionally optimized to remove high-oil stained dishes; In the home situation, more dish racks were set up; Panasonic Dishwasher's unique air outlet has steam optimized design; at the same time, according to Chinese consumers' feedback, attention was paid to the design of details such as buttons and LCD screens.”