Chen Song, deputy manager of Konka Shenzhen Branch, told the Gaogong LED reporter that "the LED TV with USB interface has been rapidly popularized last year. However, with the upgrading of technology, the versatile LED TV will become the mainstream with network function. , 3D function, intelligent function LED TV will be more popular among consumers."
LED TV has become mainstream
In the second half of 2009, LED TV was introduced into the market, which caused widespread concern. It was quickly popularized last year and can be seen everywhere in the second and third tier cities. "Last year we expected the market penetration rate of LED TV in 2011 to be 50%, but according to the current development speed, it has been more than 50%," Chen Song said frankly.
This year, with the decline in display panel prices, LED TV prices have fallen sharply. It is understood that the market price of 55-inch LED TV last year was more than 10,000 yuan, and this year has been reduced to about 8,000 yuan.
"In 2011, Konka's newly launched color TVs were all LED TVs. LED TVs already accounted for 90% of Konka color TVs. Apart from the small amount of CCFL TVs stocked last year, they are basically LED TVs."
"From Changhong Shenzhen Branch, the sales ratio of color TVs in the first quarter of this year is roughly 50% for LED TV, 40% for plasma and 10% for LCD." Chen Mingsong, sales director of Sichuan Changhong Electric Co., Ltd. Shenzhen Sales Branch Worker LED reporter said.
Multi-function LEDs become hot spots
3D, intelligent LED TV became the biggest highlight of this color TV week. "In May this year, sales of Konka 3D TVs accounted for 30% of total sales," Chen Song said.
The relevant person in charge of Samsung TV told Gaogong LED reporter that in 2011 Samsung will try to change the experience of consumers watching TV from three aspects: “smart experienceâ€, “3D TV†and “immersive experienceâ€.
In the direct sales area, the reporter saw Changhong 32-inch all-clear music network smart LED exchange price of 2601 yuan, 55-inch is 7999 yuan. “Many consumers are very satisfied with the results of 3D smart LED TVs, and the sales on the spot are good,†said Chen Songming.
AUO exhibited a full-view naked-eye 3D screen, using switchable lens technology and eye tracking technology to capture the viewer's position and create the advantage of full-view naked-eye display technology. Li Xiufen, a vice president of AU Optronics Co., Ltd., told Gao Gong LED reporter that this technology has broken through the traditional perspective of naked-eye 3D display, making the 3D effect seen by consumers more excellent and the picture brighter.
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