Since the introduction of the "Internet +" action plan, modern manufacturing has accelerated its deep integration with the Internet. The LED lighting industry is also the same, the Internet + lighting concept has become a hot spot for development, and more and more companies continue to add smart lighting. There is no doubt that intelligence is an important trend in the future of LED lighting, and the smart lighting market is expected to usher in an explosion.
According to "China's smart lighting industry development prospects and investment strategic planning analysis report", by 2016, China's LED smart lighting market will reach 43 billion yuan, more than four times more than the 10 billion yuan in 2014.
The broad prospects of the intelligent lighting market have even attracted many non-lighting companies to come to grab food. For example, electronic companies such as Xiaomi, Meizu, and Qualcomm have successively launched smart lighting products, with the intention of gaining a share.
Intelligent lighting products are widely optimistic, one of the important reasons is the Internet of Things hidden behind it. Because the lighting device is a terminal device, it is the basis of the Internet of Things. The intelligent lighting equipment will undoubtedly cut into the field of Internet of Things.
The Internet of Things market is no longer necessary. According to the above report, by 2020, the global Internet of Things market will reach $1.1 trillion. Therefore, these companies want to use smart lighting equipment to shake the market and eat cakes.
So, how can intelligent lighting achieve an outbreak? According to Internet thinking, the user experience is the key to the smart device opening the market. Therefore, for intelligent lighting companies, the first thing to consider is how to improve the user experience.
In this regard, intelligent lighting can start from the "useful" and "innovative" aspects. “Useful†means that intelligent lighting products must perform basic functions, including lighting comfort, design, and so on. After meeting the "useful" requirements, consider a more intelligent function, "innovation."
Although it is one of the most accustomed devices for people, there is still much room for improvement in the actual experience. For example, to achieve on-demand lighting, improve automation levels, and more. Through "innovation", intelligent lighting products can achieve explosive growth.
In addition, smart lighting products can also be acquired by free or subsidized, quickly occupying the market. This approach is more demanding for companies because it is necessary to transform the business model of creating value for traditional products, replacing the user value behind the data.
Intelligent lighting products seem to be insignificant, but in fact, there is much to be done. In the future, we can develop towards resource sharing and interconnection, and even become a new carrier of the Internet.
In summary, smart lighting is the future development trend of LED lighting, and related companies must find ways to mobilize the enthusiasm of consumers to actively replace smart lighting products. By then, smart lighting will be able to usher in an explosion.
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