The same IP, why LeTV, micro whale play but others?

In recent years, in addition to the major video and game companies that continuously buy IP (intellectual property) for production, many Internet TV brands have also joined IP disputes, such as the micro whale and Kung Fu Panda 3, Le TV and Haoyue Chuan, and Storm TV. And X-Men: Apocalypse and so on. From the current point of view, although these youngsters have IP in hand, but LeTV, micro whale obviously play but Storm TV.

By LeTV's affiliated flower and television culture production of the drama, LeTV TV sync in the official mall, Weibo and other self-media channels used to pass the authorized image of the Moon, and the introduction of derivatives - Haoyue Chuanban Super TV. Similarly, in addition to the image license and derivative products, the cooperation of the Micro Whale and Kung Fu Panda 3 also has the development of the Kung Fu Panda 3 game of the same name. However, for TV users, it is an egg.

From the perspective of Stormwind TV and 20th Century Fox Corporation, its use of the X-Men: Apocalypse IP is extremely comprehensive.

Gameplay 1: Image Authorization Use + Derivative Products

Like LeTV and Suiyue, Xiao Wei, and Kung Fu Panda 3, as the only designated partner of 20th Century Fox in the Internet TV category, Storm TV and X-Men: Apocalypse cooperation includes the authorization of images and derivative products.

Storm TV and the "VR x TV" new product launch conference held in Beijing on May 4th. Whether it is the site layout, presentation of the PPT product, or the official mall, Jingdong Mall product introduction page, etc., all adopt the X-Men: Avatar authorized image. Extend the design, all-round fun IP. From the design point of view, the X-Men: Apocalypse cool sci-fi elements and Storm TV's world's first new VR TV's new products are very suitable.


In terms of derivative products, Storm TV teamed up with the 20th Century Flowserve Group to launch two products with the same name: Storm Super TV 2 VR TV X-Men, Storm Super TV 40X Warrior. By launching the same-name product, Stormwind TV gives the product a sci-fi color based on VR technology. It was learned from the official website and Jingdong Mall that the amount of new arrival reservations had exceeded 200,000, and the booking for the single 40,000-yuan metal flagship was as high as 100,000+.

Gameplay 2: Sponsorship Premiere + official website simultaneous broadcast

Yesterday, Storm TV sponsored the X-Men: the Apocalypse Premiere, and with the X-Men: Apocalypse this IP cooperation immediately higher than other brands of IP cooperation. According to reports, director Brian Singer took two roles in the film: Ivan Peters, the player of Fast Silver, and Sophie Turner, the actress of Phenomena Gray. The talented singer of the mainland, singer Tan Weiwei, also came on to help out. The red carpet starred.


In order to allow more fans and X-Men fans to watch the premiere for the first time, Storm TV further invested in human and material resources for simultaneous broadcast. At the same time, Storm TV also provided a new product display at the premiere event, allowing fans to further experience the storm TVX.


Gameplay 3: First-time partner to help content ecology

Unlike the direct online distribution of movies, Storm TV will become the X-Men at the end of the content broadcast: Avatar's first partners on the OTT side. Through in-depth cooperation with Hollywood, Storm TV also showed consumers its determination to build the "super content body" of Internet TV.

In terms of content, Storm TV not only reached in-depth strategic cooperation with iQIYI and Galaxy Kiwifruit, but also covered iQIYI's full-length films, TV dramas, and self-made variety shows. It also included Disney, 20th Century Fox, and Lions Gate. And other domestic and foreign film company outstanding films, monthly updated video content more than 30,000 hours. At the same time, under the ultra-three ecology, Storm TV is a force IP entertainment ecosystem, with exclusive Olympic IP resources. According to reports, Alpha Entertainment is currently developing a full-scale industrial chain around IP, creating and accumulating a large number of well-known IP images such as wilderness hunters, mermaids, unlucky bears and other well-known dozens of movies. Stormwind TV's advantages in IP resources such as games, animation, movies, television programs, and television dramas are further highlighted.


Through this cooperation with the 20th Century Flowserve, Storm TV is full of X-Men: At the same time of the Apocalypse IP, Storm TV will also be on the line for the first time X-Men: Apocalypse movie, the storm can surpass TV users Enjoy cinema-quality audiovisual experiences at home the first time.

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