Since the exclusive 36æ°ª report in Q2 2017 revealed that the shared charging treasure had secured its first round of financing, the sector rapidly gained significant attention. Described as "Wang Gang recommends Zhu Xiaohu, Zhu Xiaohu recommends Jingwei Investment, and Jingwei brings in strategic capital," it's clear that the shared charging treasure has become a hot topic among investors. With each new vote or investment, the market excitement grows. By Q2, it even surpassed the popularity of bicycles.
From Q2 to Q3, the fervor around shared charging treasures cooled slightly, leading some to question whether the trend had already faded. However, the former CEO of Cloud Charger re-entered the market with a new shared charging project, and Lei Jun's "Monster Charging" also announced another round of RMB A financing. Recently, at the "WISE * Times New Sharing" industry summit hosted by 36æ°ª:
36æ°ª exclusively learned that the shared charging treasure startup "Filler" has successfully secured an A round of financing worth over RMB 500 million. This round of funding is supported by major investors such as Weihun Capital, Longfan Media Group, Focus Media Group executives, and government guidance funds.
This marks the largest financing record in the shared charging treasure industry to date.
[Image description: "Filler" Founder Yu Yi]
Since mid-2016, Filler has been developing two generations of products. The first generation is a small cabinet model with 16 charging units per cabinet, accessible via an app or WeChat public account. The charging mode is simple—just one yuan for a full day's usage. Users can take the charging treasure away but must return it to a nearby outlet within 48 hours after use; otherwise, it is considered purchased. To deter theft, users have three options: pay a 99-yuan deposit, undergo real-name verification, or link their Sesame Credit account.
Currently, the first generation of products is primarily used in restaurants, cafes, airports, and high-speed rail stations, with over 500 offline points established in the Beijing area.
The second-generation product, now in mass production, adopts a desktop format with an electronic screen on the base. Yu Yi, the founder of Filler, explained that this design allows for additional revenue streams such as advertising distribution. This aspect of the business model has been valued by investors like Focus Media Group and Longfan Media Group, who see potential in this media value-added opportunity.
The shared charging treasure market follows a standardized model where production can leverage mature foundries. Thus, the entry barrier is relatively low. Following the logic of shared bicycles, the core competitiveness of charging treasure rental companies lies in deployment speed and efficient capital utilization.
As offline point resources become scarce and placement costs rise, Filler has adopted strategies such as partnerships and gift offerings to strengthen ties with merchants.
Yu Yi mentioned that the A round of 500 million financing will primarily be used for equipment production and manufacturing. He stated that the subsequent domestic plan includes launching 400 million yuan worth of hardware equipment:
We aim to cover 25 cities this year, using the direct model for Beijing, Shanghai, Guangzhou, and Shenzhen, while adopting a city partnership model for the remaining locations.
[Image description: Filler's international expansion plans]
Simultaneously, Filler plans to expand globally by investing 100 million yuan in hardware equipment overseas. Through strategic cooperation with national tourism boards, they intend to establish 20 national outlets in Southeast Asia, North America, and Europe.
Regarding the supply chain, Filler collaborates with 10 factories, including Dongguan Tianjie Industrial, and has reached strategic investment agreements with Foxconn Technology Group to ensure production capacity.
On the team front, Founder and CEO Yu Yi is an experienced entrepreneur with extensive group business experience. He previously served as Vice President of Longfan Media Group and Executive Director of Milian Technology. According to him, the core founding team of Filler mainly consists of graduates from Tsinghua University, Xiaomi's ecological chain hardware company, Meituan, Tuniu, and Huawei.
As Financial reporter Song Wei described the bicycle race in the midst of capital battles, the "charging treasure" war is progressing faster than bicycles—financing, deployment, and global expansion:
After group buying, takeaway services, ride-hailing, and bicycle races, capital is already well-versed in quickly creating unicorns. They know the path and are eager to accelerate the process tenfold or even a hundredfold.
Whether it’s bicycles or charging treasures, there aren't many stories left to tell.
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