On July 19, 2017, although the biggest news in the virtual reality industry usually revolved around high-end headlines, mobile VR was the main force driving the popularity of virtual reality. Among them, Samsung Gear VR was leading, and Google Daydream began to catch up. . The online retailer Mobiles.co.uk pointed out in a recent report that the demand for VR and AR in the UK market is increasing rapidly.
The report shows that British consumers’ interest in immersive technology has changed significantly in the past 12 months, with VR increasing by 300% and AR increasing by 25%. On the other hand, the "wearable technology" that is hailed as the "next big event" has dropped by 18% in Google search volume.
Andrew Cartledge, a mobile market expert at Mobiles.co.uk, said in a statement: “This data highlights the needs of the public and the numbers are very clear: encourage escapism or help make our lives easier. Technology is the key, and the technology that encourages us to track down and mitigate our behavior is becoming more and more attractive.We also see applications like FaceApp coming out of the market and growing rapidly in weeks.There is no denying that AI , AR and VR have taken root because people need them."
Sean Duffy, technical director of Holosphere VR in Birmingham, UK, commented: “Google Daydream is having a big impact on the mobile VR experience. In 2017, the high-end part of the Android ecosystem will appear on Google. The Daydream-Ready device prospered, and the high-quality VR experience could be brought to the public through the world's most extensive mobile operating system. Combined with the rapid development of Android's software distribution network and mobile graphics capabilities, most of the market It's only a matter of time before the device becomes a VR-Ready."
Although the Samsung Gear VR, which was launched in 2015, is still the dominant force in the mobile VR market (mainly promoted by bundled with the latest smart phones and free gifts), competition in the next year or so will be even more severe.
The number of Daydream-compatible smartphones will increase, and the VR-one will be more prominent. In this year's I/O conference, Google said that HTC and Lenovo will build their VR all-in-one machines. At the same time, there are reports that Facebook will start selling VR all-in-one machines in 2018, and Xiaomi will be responsible for distribution in China.
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