Hunan Lighting Market: New Opportunities Will Come


After the end of 2007, the three cities of Changsha, Zhuzhou and Xiangtan in Hunan Province were approved as the comprehensive supporting reform pilot areas for resource-saving and environment-friendly society in China. As a new concept, Changsha, Zhuzhou and Xiangtan took on the heavy responsibility of the central economic map. . The Changsha-Zhuzhou-Xiangtan urban agglomeration is the core enrichment area of ​​production factors such as capital, technology and labor in Hunan Province. In 2007, the region's gross national product accounted for 37.9% of the total 14 cities and prefectures in the province; by 2012, the region's gross national product will account for 45% of the province's total. After being approved as a national resource-saving and environment-friendly society to build a comprehensive reform pilot zone, the Changsha-Zhuzhou-Xiangtan urban agglomeration will take the lead in making breakthroughs in infrastructure construction. The Changsha-Zhuzhou-Xiangtan urban agglomeration plans to focus on the construction of five major demonstration areas, including Dahexi, Yunlong and Zhaoshan. In accordance with the requirements of intensive land use, energy conservation and environmental protection, and resource recycling, we will focus on a number of major projects in key areas, with an initial planned investment of more than 1 trillion yuan. The lighting market in Hunan is bound to usher in new development opportunities.

Six major lighting markets dominate Changsha

According to the survey, there are six lighting markets in Changsha. The total consumption of Hunan lighting industry has increased from 2-3 billion in the 1990s to 10 times in 2007! It has reached 200-300 million yuan! Contrast is: Noda's Hunan does not have a large-scale lighting market, there are only a handful of lighting businesses of more than 500 square meters, the lighting market of more than 5,000 square meters is rare, and the market with professional lighting stores with a business area of ​​more than 10,000 square meters is currently only preparing for opening. Hunan Changjian boutique lighting is widely used

Sanxiang Nanhu Lighting Market is currently the largest lighting market in Changsha, with a history of more than ten years. It consists of three parts: Shield Hua Lighting City, Haiwei Building and Nanhu Lighting City. It is collectively known as Nanhu City. It now has more than 200 merchants, bringing together hundreds of brands at home and abroad, and distributing them among them, giving people a big and scattered The feeling, but it is also difficult to hide her glory. The transportation here is convenient, and more is already deep into people's hearts.

Tulip Home Building Materials Plaza is located at the core of the Wangchengpo shopping district in Hexi. It was officially opened on October 27, 2007. The square is a five-story layout with a business area of ​​35,000 square meters. The fifth floor is 5,600 square meters, which is mainly engaged in lighting and fabrics. The Tulip Home Building Materials Plaza is equipped with a 3,000 square meter underground parking lot. There are 16 escalators, 3 passenger elevators and 1 large freight elevator in the store. Modern facilities such as broadcasting, central air conditioning, electronic monitoring and other demonstration systems are readily available. As a one-stop boutique building materials city, Tulip Home Buildings Plaza has excellent software and hardware advantages, and publicly released the seven major fragrance service commitments, that is, full responsibility, first pay, seven days no reason to return, the price double return, open up The deposit returned to the barrier-free access, set up a reception complaint service center, set up pre-sales access system and sales inspection system, and became a boutique building material city at the doorstep of consumers.

On December 16, 2007, Hunan Changjian Xilai Light Boutique Lighting Plaza opened. According to the Changsha Real Estate Trading Bureau, the transaction rate was the first in Changsha in the month. On July 30th, 2008, Hunan Changjian Xilai Light Boutique Lighting Square Store officially handed over the house. As of today, many merchants are about to complete the renovation, and the industry and the outside are all amazed. This fully proves the great commercial potential of lighting as a sunrise industry; it also shows that the lighting has been separated from the subsidiary status of building materials, creating a big stage that shines brightly!

Hunan Changjian Xilai Lighting Boutique Lighting Plaza has fully considered the market positioning and operation strategy since its establishment. It has hired experts in the industry to scientifically plan the software and hardware facilities of the market. It is divided into three layers to operate in an all-round way. The store is equipped with modern facilities such as central air-conditioning, sightseeing elevators, and indoor broadcasting, so that the merchants can express their own unique style. The market has invested heavily in advertising expenses and overall operations, which has enabled the market to be quickly accepted by consumers, greatly shortening the incubation period; and introducing the successful business model of cities such as Chongqing, Guangzhou and Shanghai, and taking the lead in implementing the brand access system in Hunan. And put forward the business philosophy of market-oriented operation and shopping mall management; the first push payment system is the first in Hunan lighting industry and even building materials industry.

Dumb Lighting, the new chairman of the building, took a 800-square-meter shop after a comprehensive and in-depth inspection of the market. As its display center and flagship store, the renovation work is now in full swing, which shows his future for the market. Full of confidence, it also creates favorable conditions for a win-win situation.

Mawangdui Lighting City in Wanjiali Building Materials Market currently has more than 20 merchants, mainly doing retail and engineering for surrounding residents, and there are about 20 merchants. The second phase of Red Star Meikailong Home Building Materials Life Plaza is also inviting investment, among which the lighting area accounts for about 10,000 square meters.

Dazhongnan needs a big stage

At present, the operation of Hunan Lighting Dealers is basically in the original large-scale operation of small-scale operation, the brand awareness of the business is weak, and the management is chaotic. In particular, some shops face the street, the scale is small, and the shopping environment is not good enough to create the unique effect of the lighting display. Some lighting markets lack overall planning, and they are obviously lagging behind other cities in China in terms of scale, business philosophy, business form and business style. The products are mixed and the brand value cannot be highlighted. Make the business timid and cautious at the beginning, only to grasp the immediate economic interests, it is difficult to achieve long-term vision, steady and steady.

From the market point of view, the overall development of Hunan lighting is too slow, the capacity is too small, the brand is not complete, and the current situation is compared with the country, I am afraid that even the tertiary market can not be ranked. The consumer population is also limited to the local area, there is no large-scale operation site, and there is no relatively large radiation influence. This is in stark contrast to Changsha’s economic status and development speed in the country. This is also the regret of the lighting business.

Good lights can't sell for a good price. This is the voice of many lighting companies in Hunan. At the same time, consumers also generally report that they can't buy good lights if they have money. The strong contradiction between supply and demand will give birth to unlimited wealth power. The children of Hunan who love to study and think hard, they think for thousands of miles, look at the overall situation, study the trajectory of success, and send out the strongest sounds of vibrating! The introduction of the 9+2 strategic plan, the acceleration of the two-type society and the three cities The rise of Central China, Hunan ushered in an unprecedented opportunity for development, Hunan lighting is bright! Hunan lighting, will soon show the sword of the broken!

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