Dijon Organic Optoelectronics: OLED Lighting Winning Geometry?

[Source: "High-tech LED - Research and Review" May issue / reporter Tang Guirong] In recent years, there has been a wave of OLED lighting in the world, and related planning projects have sprung up. At the beginning of this year, at the Japan Lighting Show, OLED lighting has come to the fore.

"Almost all display panel manufacturers have their own OLED business units, and the government-supported Korean, Japanese, and European companies have been conducting research in the OLED lighting industry for several years, and large-scale mass production is just around the corner." Dr. Wang Jinshan, President of 壹 Organic Optoelectronics Co., Ltd. (hereinafter referred to as “Dijon Organic Optoelectronics”) said.

"The white light technology requirements for OLED lighting are very strict. However, the so-called white light data published by many people at home and abroad is very misleading."
Wang Jinshan said, "For example, in the past few years, a famous foreign OLED company reported that its energy efficiency reached more than 100 lm / W. In fact, this energy efficiency is not a true white light, but a light with a lot of green light. The result is in the international There was a joke on the scene. There are still similar situations in many domestic manufacturers. In addition, in terms of industrial development, most domestic projects lack technical base and talent reserve. Wang Jinshan said, "Many Chinese companies like to follow suit, the purpose is to show, and there are not many projects to really do industry, because doing industry and show is different, doing industry talk about productivity, yield, product reliability, etc. ."

Wang Xiaodong, vice president of Jinglin Investment, believes that OLED lighting is currently expensive and expensive. To be promoted, the government must first pay the bill and consumers will not buy it.

“The upfront investment in OLED lighting is a process of burning money and must be supported by the government. To a large extent, there are too few investors in China with a strong investment vision.” Wang Jinshan admits that only one set of production line equipment Need more than 200 million yuan. Since its establishment, Dijon Organic Optoelectronics has invested nearly 300 million yuan in research and development and production lines, including angel investment, private loans, and various types of government support from Nanjing Economic and Technological Development Zone and various levels of government.

However, the current investment in OLED lighting is not directly proportional to the production. Some investors said that it takes at least five years for OLED lighting to form an industry. Regarding the 300 million yuan investment in the first phase of Dijon Organic Optoelectronics, whether it can support the company's operation until 2014, Wang Jinshan said: "Next year is a decisive year, a year of true trial of OLED lighting in the market, not only Investors are paying attention and lighting manufacturers are paying attention."

With the successful development of the first-generation line, the second-generation line will arrive in the factory in the second half of the year, and the company will soon be able to test the sample. The Nanjing Municipal Government is also preparing for the first purchase. In the PK with LED lighting, what is the winning geometry of OLED lighting?

Government role

It is hard to imagine that LED lighting has not yet fully entered the homes of ordinary people, and OLED lighting companies are already in the process of industrial layout.

OLEDs are the first to start with display, and the country's initial investment is mainly concentrated in the field of OLED display. “In fact, OLED lighting will be faster than the display industry and commercialization, and technological breakthroughs will be faster, at least in China. In addition, for universal indoor lighting used by thousands of households, both quality and final price, OLED is better than LED is superior, so it is wrong to say that the new industry will be lagging behind," said Wang Jinshan.

This year is an important year for the development of Dijon's organic optoelectronic OLED lighting industry. With the development level of the first-generation production line (20cm x 20cm pilot scale), the second-generation line (37cmx 47cm Wanping production line) was installed and gradually mass-produced. It is expected that there will be sales revenue in this year and next year. Although Wang Jinshan is not sure how much sales will be available this year, the company is still confident.

Because before this, many domestic OLED display manufacturers mostly made OLED lighting samples on display devices. "Using display devices for lighting, it is fast, but it is not a good solution, because the sample obtained is simple in structure and low in productivity." In November this year, the company's second-generation line will also arrive at the factory. It is expected to start installation at the end of 2012. Mass production began in the first half of 2013. After completion, the annual production capacity will reach 20,000 square meters, making it the first OLED lighting production line for sustainable mass production in China.

There are also less than five mass production OLED lighting production lines in the world. At present, South Korea's LG 2nd generation line has been put into production, and Philips and Dijon Organic Optoelectronics are in the process of construction.

Although some manufacturers have produced 77lm/W true white light devices, the color rendering index and color index are in line with the ENERGY STAR standard, but Dijon Organic Optoelectronics is still in the early stage of development. “Without sales and production value, the company is like a crawling baby,” said Wang Jinshan.

However, the current general view of OLED lighting in the market is that the price is relatively expensive, the technology is not mature, and the market acceptance of OLED lighting is not high. In this regard, Wang Jinshan said that OLED lighting has not really accepted the market test. Most of the products that people see are low-quality samples. However, the initial promotion of OLED lighting must be guided by the government to achieve marketization as soon as possible.

In the early days of entering the market, Wang Jinshan also chose to take the high-end route. “If it is to go to the low-end market, then the capacity needs to reach more than 1 million square meters.”

It is reported that the Nanjing Municipal Government is now preparing to formulate some policies to help the initial market cultivation work, including the construction of demonstration projects, such as the adoption of OLED lighting in the municipal government engineering building.

Wang Jinshan said, "The second World Youth Olympic Games held in Nanjing in 2014 is a golden opportunity for Dijon Organic Optoelectronics. Dijon Organic Optoelectronics is preparing to display and use OLED lighting products during the Youth Olympic Games."

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