The domestic lighting market is not just red like Chongqing. Beijing is a political and cultural center, and lamps still have their own development characteristics. At the beginning of the new year, Beijing has introduced new energy-saving standards, and green lighting has become the most fashionable word in the moment. The integration of the lighting market is inevitable.
After the expansion of the lighting in 2009, the three main stores with the home of the home, Red Star Macalline and Jimei, the total area of ​​the regional home group represented by Shilihe Street is more than 400,000 square meters, forming four Strong erection. The growth of the three major brand stores and “one big river†is swallowing up the market share of other stores, and more intense competition will be staged in 2010.
The four strong positions have quietly formed
There are more than 30 stores in Beijing that have a certain impact. However, there are few stores that can achieve more than 400,000 square meters, but only the home of the home, Red Star Macalline and Jimei Home.
After winning the Bixi home, in 2010, the home of Beijing actually took a strong lineup of 5 stores and a total business area of ​​more than 600,000 square meters to grab the middle and high-end customers; Red Star Macalline successfully succeeded in North Five in 2009. After the ring was taken over by the Romans, it also took 4 stores and a total area of ​​400,000 square meters. It is proud of the 4th and 5th Ring of Beijing. Jimei Home originally owned more than 400,000 square meters of Xidian and Nandian. Scale, after opening the Beiyuan store in 2009, the newly added area is nearly 100,000 square meters, with a total area of ​​more than 400,000 square meters.
Compared with these three brands, although there are many stores in the Oriental Home, B&Q, etc., generally one store is about 10,000 square meters, the total area is not large; the city outside Chengcheng is located in the Nancheng treasure land, and continues to expand, only 20 Ten thousand square meters. What really competes with the three major brands is Beijing's only building materials street, Shilihe. Every market here does not look strong, but together they form a joint force with a total area of ​​600,000 square meters, and high and low grades. Everything is indispensable.
Throughout the Beijing home furnishing store, after continuous integration, the 3+1 four-strong market has quietly appeared.
Lamp
Brand store expansion continues
In 2010, expansion continues. When he took the Bixi home in the actual home, President Wang Linpeng once said: As long as there is a good place, we will open a store, we will open if we do not open others.
While opening a store, one side is expanding. At the end of 2009, the brand furniture hall of the North Fourth Ring Store was unveiled with a brand new look, gathering almost all imported furniture brands in Beijing. In 2009, Red Star Macalline completed the renovation of the 30,000 square meters of the East Fourth Ring Mall in Metro City. A brand new building materials museum strengthened the brand image of Red Star Macalline.
Jimei Home does not show weakness. In addition to its own expansion, it also develops through franchising. For example, Jimei Yiyuan Home Plaza, which opened in Shunyi in 2009, is the best example. The latest news shows that Jimei is negotiating with the property owner of Zhengshi Home. Once successful, it is entirely possible to expand the total area to more than 500,000 square meters in 2010.
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