Movie: 10-15 investment per year
As one of the core businesses of Penguin Films, film investment has long been strategically laid out before the establishment of the film industry.
At the press conference, Chang Bin, Director of the Film Business Department, first announced the results achieved under the long-term layout. In 2015, Penguin Film Industry participated in the production of “Capturing the Evil Mindâ€, accumulatively obtaining more than 2.4 billion box office and creating multiple movie records. In addition to “Capturing the Evilâ€, he also participated in the investment and co-produces more than 10 films including “Tian Jiang Xiong Shiâ€, “Zhong Kuo Demonâ€, “Lonely Lostâ€, and “The Gardenia Blossomâ€. Up till now, these films have been produced. The cumulative box office has exceeded 4.5 billion, more than the total box office in China 2008 (4.341 billion).
Why participate in film investment? Chang Bin analyzed that the Chinese movie market is in a period of rapid growth, and the film culture industry is developing rapidly. Penguin film industry with keen senses cannot be indifferent; Penguin Film Industry is willing to produce high-quality works for Chinese films by taking advantage of platforms and resources. Do one's strength.
Next, there will be a large number of movies with penguins, such as "Charlotte Troubles," "Little Door God," "Journey to the Journey to the West, Three Battered Bones," "No Question to the West," and "The Murder in the Water." Released, these works aim not only at the box office but also at the people. "Penguin's annual investment plan is to invest in 10-15 films each year. According to the annual growth rate of about 30% of box office in the past ten years, by 2020, the annual box office in Chinese films will have an opportunity to exceed 1600. Billion, penguin film investment in the box office will have hope more than 20 billion."
These 10-15 film projects will not only be the only ones that require high box office and high returns, but they will seek to find works that are not so eager and genuine. Chang Bin made it clear: "We don't vote for rogue movies."
In the future, Penguin Films will fully mobilize the double-platform resource advantages of “Tencent Video + Tencent Entertainment†to provide all-round three-dimensional promotion of the films it invests in; it will also leverage on its advantages to integrate Tencent’s QQ space, QQ browser and many others. Star product promotes different types of cooperation in film projects such as implantation, resource replacement, and joint promotion; more importantly, the film industry will use its terminal advantage to start the first trailer of the film and form an online Watch Trailer - Reading Tencent Video Critics - Choosing a Movie - Checking a Tablet - Buying Tickets - Paying - Offline Tickets - Paying Platforms Online - Watching for Free "This complete closed-loop online product provides users with a premium movie. Stationary experience.
Network drama: "Ghost Blow" and other eight drama debut conference, penguin film industry also announced the network drama strategy. Fang Fang, director of the drama business department, announced eight online drama plans at the conference. The first IP debut was "Ghost Blowing."
"Ghost Blowing Lamps" has sold 13 million books so far, and has occupied the top 10 best-selling books for all major platforms for many years. Its influence is unprecedented. This time, Penguin Film and Television Co., Ltd. will be "Ghost Blown Lights," a total of eight original novels online copyright adaptation of all the bag, Fang Fang said: "The penguin film industry presents to the audience will be the most complete and most authentic "Ghost Blowing Lamp." â€
It is worth mentioning that the online adaptation of the two novels of "Ghost Blowing Lamps" is part of Wanda Media and Media Co., Ltd. and Dreamer Films. The two companies will eventually rely on their trust in the penguin film industry. Passed to the penguin film industry, the "Ghost Blowing Lamp" can be successfully integrated and presented to the audience. Fang Fang also expressed gratitude to the two companies at the conference and promised: "Penguin Film will definitely match the top production team, use the best stars, and the best quality resources to create the best online drama. â€
In addition to "Ghost Blowing Lamps," Penguin Films also announced that it will join hands with the industry's most recognized and influential five gold medallists to create six top quality online dramas.
They include: Tang Lijun, the famous producer who dominated the summer drama TV series “Hua Qian Boneâ€. She will cooperate with the Penguin Film Industry in the inspirational drama “Rebirth Celebrity Superstar†of the male-age star; super-spirit drama “Peking No Warâ€, “ Hou Hongliang, the famous producer of the "Impressor", will join hands with the penguin industry to create a popular drama "If Snails Have Love", and the director of "Da Ming Gong Ci" and "Tangerine Red" will also be associated with this issue. The famous playwright Yan Geling reorganized Yan Geling's novel of the same name to create a female legendary drama “Ma Ge is a city†in the rivers and lakes of the casino. The gold screenwriter Yu Zheng who created the “Palace†will create a magnificent drama “West Palaceâ€. The Moon of the King of Yans and Bai Yixuan of the "Internet Drama" will continue to collaborate with the best-selling brainstorming series "Dark Man" in the third quarter of the entire network, and will also be combined with the hot topics of the current stock market. Novel exciting martial arts style commercial drama "Youth God".
Fang Fang said that Penguin Studios believes that with these gold medal producers will join forces, will continue to contribute a truly super-quality online drama.
In addition to adapting high-quality screenplays that involve top-level IP and gold producer, Penguin Films has also focused on the layout of the network dramas in the creation of the original industrial IP chain. Fang Fang announced that it will cooperate with Fan Feifei, producer of “Two Flowers,†and “China Quoting,†and “Lei Ge Er Dan,†and director of “Red†Yang Lei to jointly develop the top IP of the penguin film industry “Kyushu Sky Cityâ€.
"Kyushu Sky City" is a brand-new creation from story building to character setting. It tells the love and hatred of the Terran and the Han people in splendid and mysterious colors, and the scene has caused great repercussions.
It is reported that "Kyushu Sky City" will carry out the development of the entire industry chain including games, animation, and movies. Fang Fang said: "The reason why we dared to develop such an original big production is based on the current industry chain of IP of Penguin Film Industry. The development is already very mature. We can not only do a good job of IP, but also have the ability to create and produce IP." The drama is expected to be officially broadcast in the summer holiday next year.
It is reported that in addition to movie investment and online drama, Penguin Film is also actively engaged in the planning and strategic layout of the artist's brokerage. Penguin Films will in-depth into the film and television industry to establish a sustainable and healthy development of the ecological industry chain.
Tencent's pan-entertainment ecology layout
As one of the creators of the pan-entertainment ecosystem, Tencent has long been deployed in the entire industry chain, including content production and channels.
In July 2014, the film and television company Xinli Media planned IPO, and its published pre-disclosure specification showed that Shenzhen Century Triumph Technology Co., Ltd. holds 673.20 million shares of Xinli Media, accounting for 4.08%. According to public information, Century Triumph was established in January 2004. Ma Huateng is its legal representative and holds a 54.29% stake in Shiji Kaixuan. The other three investors are also founders of Tencent, which means that Tencent indirectly becomes the media of Xinli Media. shareholder.
Founded in 2007, Xinli Media is a film and television company that integrates film and television content production and distribution, marketing and artistry. In March 2015, at the annual conference of Tencent Interactive Entertainment, “QQ Hyun Dance†officially announced plans to reorganize “QQ Hyun Dance†into a real-life version of the movie through the cooperation of Tencent Film Plus and Shinri Media.
In August 2014, Tencent and Huayi Brothers jointly announced the establishment of the O2O Entertainment Social Network - Star Alliance, a star fan interactive platform for QQ users. It aims to open the boundaries of the entertainment industry and the Internet and develop a fan economic market. .
In fact, the Star Alliance has already started trial operations since December 2013. According to the official website of the Star Alliance, the platform is mainly composed of four modules: a star platform that relies on mobile QQ service numbers, groups, and interest tribes; and an online line between stars and fans. An interactive platform for activities, wishful crowdfunding and community exchanges; star charisma rankings and fan status identities; VIP membership system with paid privilege.
Provide star information, personalized dress, limited peripherals, exclusive activities and other services.
In November 2014, Huayi Brothers issued an announcement that it planned to transfer 146 million shares of non-public offerings to Alibaba Ventures, Ping An Asset Management, Tencent Computer and CSC. The price was 24.73 yuan per share, and the actual net proceeds were raised. 3.573 billion yuan. After the completion of the fixed increase, Tencent Computer holds 8.06% equity and ranks second largest shareholder of the company. This is Tencent's strategic investment in Huayi Brothers in 2011 after 450 million to further consolidate the cooperation between the two sides. In May 2011, Huayi Brothers announced that Tencent has increased its 27.8 million shares, holding a 4.6% stake.
According to the announcement, Tencent and Huayi will cooperate in game business, IP adaptation rights, film investment, and new media communications. In addition, Huayi agreed to release 5% to 10% of the total investment under the Huayi Film Project. Tencent to participate in investment.
In March of this year, Tencent invested RMB100 million in Ning Meng Film, which was established in July 2014. The founder Su Xiaohe and his founding team all came from SMG Shang Shi Films, currently focusing on video content production.
In the same month, Tencent Entertainment released the UP annual release. Tencent Films + announced five new advances in IP-based film and television dramas, including QQ Hyun Dance, QQ Speed, The Kingdom of Locke, Broke Brothers, and Chosen Remember.
On the consumer side, Tencent made public shares and obtained approximately 20% of the shares in 2014. According to public information, the two sides will dock and cooperate with each other in terms of traffic entrance and offline merchant resources; shortly before the start of the event, public comment has been formally adopted. Settled in WeChat. At present, open WeChat My Wallet, you can find a food and drink interface is the public entrance. Popular reviews provide a variety of O2O services, including online movie ticket services.
In December 2013, WeChat movie tickets went live. The WeChat movie ticket is affiliated to Beijing Microfilm Times Technology Co., Ltd. The founding team was born in Tencent. Tencent is a controlling shareholder, and other investors include Wanda and China Cultural Industry Investment Fund. The WeChat movie ticket initially provided online booking service for movie tickets with WeChat wallet as the entrance, followed by the launch of the public number, entrance to the QQ Wallet, micro ticket app and micro ticket web page. In addition, the WeChat circle of friends is also open to WeChat movie tickets. At present, according to the WeChat movie ticket official website, WeChat movie tickets have launched movie peripheral products.
Interpretation: Tencent internal PK addiction? Amusement and video open tear film
Do not look at what the 360 ​​and Cool sent torn, we look at how Tencent internal tear.
In the past two days, media reported that Tencent established a wholly-owned subsidiary of “Tencent Film Industry†to directly compete with Ali Pictures.
In other words, the recent Shanghai Tencent Film Culture Communication Co., Ltd. surfaced. The public data shows that Tencent Film has a registered capital of 10 million yuan. The legal representative is Cheng Wu, the vice president of Tencent Group. The corporate legal person is Shenzhen Shiji Kaixuan Technology Co., Ltd. and Shenzhen. Tencent Computer Systems Co., Ltd., among them, the legal representative of Century Triumph is Ma Huateng.
Cheng Wu joined Tencent in 2009 and now ranks as the Tencent Group CMO. However, after joining Tencent, Cheng Wu was mainly responsible for Tencent's interactive entertainment group strategy, market, channels, and pan-entertainment, etc., in Tencent Entertainment. Ranking is only second to Ren Yuyu.
Inside Tencent, Cheng Wu’s most important impression is that he proposed the concept of “pan-entertainment†many years ago. Today, “pan-entertainment†has risen to the strategic level of the group. In addition, Cheng Wu is the real leader of Tencent Literature and the acquisition of Shanda. The main executor of literary decision-making. Tencent Pictures is a film and television company that belongs to Inter Entertainment. It is natural that Cheng Wu will be responsible for this.
All these are public information and there are traces to follow. However, things do not stop there. While Tencent established Tencent Pictures, it also established Penguin Cinema on September 11. Regardless of registered capital, business scope, type of shareholder, registration time, etc., Penguin Film Industry is exactly the same as Tencent Film Industry.
How is this going? Why did Tencent establish two identical film companies at the same time? Is it because we are afraid that only one can beat Ali Baba? Slowly, the only difference between the two companies is that the legal representative of the penguin film industry is Sun Zhonghuai.
Who is Sun Zhonghuai? The first author is naturally clear that this king is the vice president of Tencent and is in charge of the online media business group (OMG). Since July 2013, he has served as Tencent video, followed by Liu Chunning’s business, which has just been reported by Tencent. Tencent Mutual Entertainment and Tencent OMG have set up two film companies at the same time. Does this mean that the two major content-driven business groups have finally begun to tear in the film and television business?
The author feels that the establishment of the film companies in both content platforms has its own rationale.
Tencent inter-entertainment here advocates a few years of pan-entertainment strategy, movies as an extremely important part, certainly can not be lost; and video industry is now high copyright prices, what network homemade drama like fire is not enough, they set up a company to open up Video and content seem to be very logical.
How to do it? Pony boss, as the Chinese company's market value of NO.1, Tencent management in the management of a major feature is to engage in internal PK strategic business, such as Ma Huateng more than once quite proudly said: We have three teams that year While developing WeChat, whoever comes first is who. Today, Tencent's most typical business benchmarks are Hand Q and WeChat, WXG (WeChat Group) and SNG (Social Network Business Group).
As one of the most influential Internet giants in China, the personnel business is extremely complicated. Even if Ma Huateng has three heads and six arms, it is impossible for such a big and small business to do everything himself. Internal benchmarking has become the best way to motivate business groups to rise spontaneously. In fact, this method is also a good thing for Ma Huateng. They are decentralized and give room to the small partners underneath. Everyone is playing fair competition, the survival of the fittest, and whoever makes the results will be superior. QQ and WeChat are the most typical examples.
Of course, this type of play of internal PK is not just a random use, and the combat effectiveness of the business group does come up, but it will also cause internal friction and have a long-term impact on employee morale. Therefore, Tencent does not hesitate to use this kind of killing the enemy in film and television. It does not say 800, but there are also 500 ways of playing, which at least shows:
First, the ownership of film and television business is indeed more difficult to allocate. OMG (Tencent Video) and IEG (Interactive Entertainment) have good reasons to do it. It is difficult to coordinate, so do it.
Second, the film and television business is very urgent. Time has not allowed Tencent to slowly coordinate internally.
Third, the film and television business is very important to Tencent. Obviously only a very important business, Tencent will use the internal PK, so the video and television business in the Tencent Office seems obviously very important.
Fourth, the internal PK losers will not be good? The internal PK obviously cannot be endless, and it will eventually be integrated. The losers at the time, Oh, layoffs? Integration? being sold? It's not good to say.
It is understood that there are currently a total of four film companies Tencent, including Tencent Interactive Entertainment Tencent Film, Tencent video-based penguin film industry, based on micro-channel micro-channel movie ticket era, and funds into the lemon film industry. There are four film companies under the same company, and it is also a wealthy wayward.
Although the four major companies are all producing and investing in films, their segmentation is also different. Tencent Interactive Entertainment’s dominant Tencent Pictures major develops its own original IP, because Tencent Interactive Entertainment has Tencent Literature and Tencent Animation, as well as games such as QQ Speed, Battle Ares, and Broke Brothers are all their original IP. Tencent video-dominated penguin film industry mainly invests in external projects and develops screen dramas for film and television projects.
The era of lithography is an independent business, relying on WeChat movie tickets, but also do investment and development. Lemon Pictures is a company funded by Tencent, which is no different from ordinary film companies. Judging from the current state, the penguin film industry has the most resources among these companies because of its broadcast platform, Tencent video, media platform, and Tencent Entertainment. There are social platforms, Wechat, QQ and so on.
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