Op Lighting Ma Xiuhui: Live in the moment to enjoy the crisis

Fifteen years ago, 23-year-old Ma Xiuhui and her husband came to Zhongshan, Guangdong from the countryside of Zhejiang Province, and started the wholesale business of energy-saving lamps. Two years later, they set up their own small factories to start producing energy-saving lamps. It took only 10 years. Op Lighting has become the most popular local brand in China.

[Hui Cong Lighting Network] I found a rule. In the homes of successful private enterprises, the more the cultural foundation is low, the more I read a book when I was young, the more I love to read, and the more I am willing to share my reading experience with others. Perhaps this explains why these entrepreneurs with low starting points and no backing can achieve today's success – the hunger and thirst of learning and the innate understanding of them.
Fifteen years ago, 23-year-old Ma Xiuhui and her husband came to Zhongshan, Guangdong from the countryside of Zhejiang Province, and started the wholesale business of energy-saving lamps. Two years later, they set up their own small factories to start producing energy-saving lamps. It took only 10 years. Op Lighting has become the most popular local brand in China. On the Hurun Fortune list in 2008, they were ranked 491. Although they are not big companies, Ma Xiuhui also said that he did not have so much money, but he was born on the wealth list in a small industry such as energy-saving lamps. The characters are still impressive.
Ma Xiuhui came to our office for the first time because of the production. The gift she brought is a large book called "The Power of the Present." There are often guests who come to our office with books. Generally speaking, they are either writing their own books or writing their own books. Like Ma Xiuhui, I have a guest who is completely unrelated to my book. on.
Perhaps it is afraid that everyone will not take the book she brought seriously, Ma Xiuhui began to talk about the contents of this book. She told a story in this book in Zhejiang Mandarin with a little Cantonese accent: one of the crickets sat on the side of the road for more than 30 years. One day, a stranger passed. The cockroach raised his old baseball cap mechanically and muttered, "Give it something." The stranger said, "I don't have anything for you. What are you sitting on?" He replied: "Nothing, just an old box. I have been sitting on it since I have remembered it." The stranger asked, "Have you ever opened the box?" "No." He said, "What is open?" There is nothing in it.” The stranger insisted: “Open the box and have a look.” This is how to open the box. Unexpected things happened at this time, and the cockroaches were filled with surprise and ecstasy: the box was filled with gold. We tend to be like the one in the story, even if we already have a lot of wealth, we are still looking around, so we have to live in the moment.
This kind of soul chicken soup type book is generally trying to tell you a seemingly profound truth by telling stories that have never happened in reality. I must have written these thoughts on my face, which further aroused Ma Xiuhui's desire to take this book seriously. The next day, we just took a bus from Zhongguancun back to the TV station. In an hour's drive, the theme of Ma Xiuhui's conversation never left the book, and she talked about the experience of reading this book. It’s so bitter, it seems that if I don’t read this book, it will make my life incomplete. Later, I really looked for it. It is indeed a book worth recommending.
A few days ago, I called Ma Xiuhui to find out if their company was affected by the financial crisis, whether the factory was laid off, and how the migrant workers were laid off. She said that the order was affected and the work was insufficient. However, because the previous operation was more conservative, the cash in hand was sufficient and there was no need to lay off employees. Next, at the end of the phone, Ma Xiuhui said cheerfully: "I am enjoying the current state." Ma Xiuhui explained that her enjoyment comes from the reduction of pressure. She feels that people are constantly honing, experiencing time and time again and again. She especially enjoys the current state, because the people at this time have become calm, not so impetuous, all the people before are so impetuous, the employees below are very impetuous, they feel very great, because there are always new opportunities But now everyone is quiet, study hard, think hard, and the atmosphere in the company is better than before. "I can also do it step by step, do things at my own pace. I really enjoy it," Ma Xiuhui said.
Since the financial crisis, I have communicated with many bosses, and most of them are worried. The idea of ​​enjoying the crisis in this way is really the first time I heard it. It seems that the book of chicken soup is not white. You see such a young female entrepreneur who has found the benefits of the economic crisis and is so calmly living in the present.

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