China's manufacturing upgrades have brought huge industrial robot market cakes, and the weakness of traditional home appliances and the popularity of smart home concepts have opened up a sunny road for the consumer machine market.
Chinese robotics experts start from the application environment and divide robots into two categories, industrial robots and special robots. Industrial robots refer to multi-joint robots or multi-degree-of-freedom robots for industrial applications. Robots used for non-industrial manufacturing and serving humans are collectively referred to as special robots, including: service robots, underwater robots, entertainment robots, military robots, micro-manipulation robots, etc. If classified according to the market, it can be divided into industrial-grade robots for enterprises and institutions and consumer-grade robots for the consumer market.
French market research company Yole predicts the future market size of the robot segment. By 2021, the overall market size will reach 46 billion US dollars, of which the top three are industrial robots, defense robots, and consumer robots. According to industry consultancy statistics, since 2013, China has become the world's largest robot market.
In 2014, Softbank CEO Sun Zheng introduced the emotional robot Pepper to the world. He said that the conference will be written into history. Since then, Pepper has frequently appeared in various technology exhibitions, and its every move has also received much attention.
Since 2015, a large number of consumer-grade robots have frequently appeared on domestic e-commerce websites and major media headlines, and consumers have begun to recognize and accept all kinds of odd-shaped home robots.
In June this year, the Ministry of Industry and Information Technology, the National Development and Reform Commission, and the Ministry of Finance jointly issued the "Robot Industry Development Plan (2016-2020)", which blew the wind for the entire robot industry. If the hottest technology word in 2016 is VR, then it is undoubtedly artificial intelligence and robots.
Five years ago, if you were looking for someone on the street and asked him what a smartphone is, he certainly didn't know it; 2 years ago, you asked the same question again, passers-by might not be able to give you an answer, but he I will take one out of my pocket: "Hey, this is my smartphone." Although the concept of artificial intelligence is too old, when it comes to the fact that the word "smart" is really understood by consumers, it has to be pushed to the popularity of smartphones. Yes, consumers vote with their feet. They won't listen to you explaining any concepts. Only when you put the product in front of him, will he pick an eyebrow and thoughtfully say: "Hey? This stuff seems to be like this. Yes, screaming? How much?"
At present, the domestic consumer robot market is still in its infancy, with a hundred flowers blossoming and hundreds of schools contending, but the problem of uneven product quality has followed. At first, the popular products on the market were mainly flat-type robots, that is, the form of “tablet + wheelsâ€. In the past two years, the tablet industry has shown a slight decline. Entrepreneurs can get all kinds of parts from the supply chain at a very low price, plus the wheels of the sweeper, and finally into the outer casing, it becomes a so-called "accompanying robot". . Although the price of these low-end products is very attractive, they are far from being able to satisfy consumers in terms of shape, practicality and interactive experience, and even cause huge damage to the companion robot market.
At present, the problems faced by domestic robot companies are: product exposure and reputation are good, but the volume is very small. In August of this year, a survey of online mainstream e-commerce platforms and some offline channels showed that the annual sales data of domestic branded consumer robots were all below 100,000 units, and the main channels were still dominated by the domestic market. For products with a price of 1500-2000 yuan, the annual sales volume of products above 2,000 yuan will generally not exceed 30,000 units.
Combined with the above situation, it is not difficult to see that the root cause of these problems is that the product price is expensive and the use experience is poor, and the actual problem cannot be solved.
Any enterprise must aim at profitability, so in the face of price wars, there are generally two choices. One is to reduce the price of vicious competition, and the other is to continue to concentrate on products, and to increase the added value through technology and product experience.
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