Lighting Industry Key Words of the Mixed Media Era in 2010

How to use the spread value of the Internet and conduct stereoscopic marketing with traditional media will become an important homework for corporate brand marketing. Fortunately, some lighting companies have begun to realize the importance of the Internet. NVC Lighting is at the forefront of lighting marketing. At the beginning of 2010, NVC Lighting began its network promotion service and the market responded well. Only SEO optimization + keyword marketing services this one, and powerfully occupied the Internet users into the Internet portal. Before that, the sales of each store were basically 100,000/month (off-season); 10-30 thousand/month (peak season), and there was no net sales at all. After the promotion, only the online sales revenue increased by 75,000 in June, accounting for almost two-thirds of the sales of traditional stores. In mid-July, the sales volume of online sales reached 50,000.

As traditional media, such as television, newspapers, and outdoor media, multiplied their advertising costs, the effectiveness of advertising has gradually weakened, and network communication in the hybrid media era will become the medium for small and medium-sized lighting companies with limited resources to seek breakthroughs.

One of the famous Japanese management masters, Daichi Research, said that grasping trends is more important than seizing opportunities. The lighting industry is a promising industry. Among the existing 10,000 companies, who first discovered and grasped the dynamic trends in the development of the industry, who would be able to take advantage of the competition and rewrite the competition rules of the industry to promote Industry reshuffles and upgrades.

Many lighting companies are very confused, why the spokesperson invited, CCTV advertising hit, but the market effect is generally. The reason is that they did not grasp the dynamic characteristics of the communication environment.