In the 2.0 era of commercial lighting, how to give full play to the advantages of LED technology, so that the "magic power" of lighting stimulates consumer desire, so that consumers can enjoy comfortable sensory and shopping enjoyment in physical store shopping, let LED become a new era of business development. A powerful marketing tool? This article follows the "2.0 from the commercial 2.0 era to commercial lighting": How do LED lighting companies find a way out? 》, discussed in two parts, LED commercial lighting source characteristics that can satisfy the consumer's comfortable sensory and consumer psychology.
Consumer psychology: the core of commercial lighting 2.0
Just like the innovation of network resources and Internet communication brought by "Web2.0", the core of the innovation of business and consumption mode brought by "Business 2.0" lies in: people passively accept information and hard demand shopping, become Information and shopping processes generate interactive, active resource sharing and dissemination of active life experiences. This change based on information dissemination mode is suitable for people's needs in the new era.
Therefore, the commercial lighting field as a branch of the business model, its 2.0 innovation is the same, it is necessary to grasp the changes in the way of information generation and transmission in business behavior, to tap the consumer psychology of consumption, people-oriented is the source of living water.
Whether it's commercial scenes and decorative lighting, or the lighting of the product itself, shoppers should have a different experience. LED technology can bring the change and expressiveness that traditional lighting can't easily achieve by lighting light and color, which makes it easier to create a comfortable shopping environment, unique business scenes, and highlight products from color, illumination, brightness, and even dynamics. Really express the color, texture and characteristics of the product.
Picture: France LACOSTE crocodile store, as early as a few years ago, the brand cooperated with well-known lighting brands, using RGB color-changing lighting system in the store to create a vibrant and youthful atmosphere in the store. Industry, which was the leader in innovation in the retail sector based on LED technology.
In the end, consumers should be treated as an activity that enjoys life and fulfills their psychological experience, and is willing to integrate into it. It is the core pursuit of Business 2.0 to enjoy shopping in a physical store with pleasure and ease, rather than purely material purchases.
As shown in the following figure, the lighting environment of modern commerce is changing dramatically in terms of color and atmosphere.
Figure: The lighting environment of modern business.
There are two major technical keys in the commercial lighting 2.0 era:
1. Excellent lighting design;
2. Excellent LED light source.
Only the perfect combination of the two can produce the lighting effect of the modern business environment, attract and guide the consumer's consumption behavior, and play the marketing role of light.
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