China's smart home and smart hardware market status and ecosystem

With the continuous advancement of smart technology, those advanced technologies are no longer far away from us, and slowly integrated into our daily lives. The emergence of smart homes and intelligent hardware is a typical representative.

China's smart home and smart hardware market status and ecosystem

I. Market Status and Ecological Circle Analysis of China's Smart Home

Analysis 1: China's smart home ecosystem lacks an open form of the company

For the current market situation of China's smart home market and the development of the ecological circle, Zhou Jun, secretary general of the China Smart Home Industry Alliance (CSHIA), analyzed the three key words of “ecosphere”, “innovation” and “real interconnection”. Secretary Zhou believes that the current embrace of all traditional enterprises and the Internet is unsuccessful because there is currently no complete open-form company in mainland China. Each company has its own genetic point, users need smart products, but do not need a brand, companies should re-examine their own sales channels. “Smart homes will subvert many things in the era of subdivided scenes. When the public does not talk about smart homes, the industry can complete all upgrades.”

Analysis 2: Why does the smart home fall into the difficult situation?

Tian Bo of ZTE's smart home mainly explained the difficulty of landing the entire smart home industry. He analyzed that the smart home industry did not really get fired mainly because of the three factors of poor experience, lack of interoperability standards and difficult service landing. The reason why ZTE is doing smart home is that the first one is because the experience of the single product is poor. It is difficult for the operator to provide equipment to directly contact the end customer. The ZTE product currently has three pieces, a router, a smart camera and a door lock. The second is because the platform is open, and certain users on the platform can generate value for the partners. ZTE's accumulated experience and scenes in the single product have made the industry more convincing to integrate the market.

Analysis 3: "Pseudo-intelligence" and impulsive consumption

When talking about the problems in the smart home market, Wang Yongfei, executive director of Hangzhou Miaolian, believes that smart home is the intelligence of single products, and it is difficult to connect and interoperate. In addition, many smart products are only impulse consumption, and most mobile phone control functions are pseudo-intelligence, which increases the trouble for users.

Xing Yan, vice president of Guangzhou Jizhiyun, also said that intelligence is to change lifestyle habits, improve service quality, and make people live better and more comfortable. Intelligentization is based on the big data framework to analyze users and solve practical scenarios in life.

Analysis 4: Smart home development needs to enter the third stage

Lu Zhiliang, vice president of Shenzhen Ou Ruibo Electronics, believes that the development of smart home should be divided into three stages: first, the intelligentization of hardware products to achieve networking; second, the interconnection of all things, to achieve the interconnection and interaction of different products; third, synergy No sense, using big data and artificial intelligence technology to truly realize the seamless interconnection and scene of smart home. “We cut into the market from smart products and interact with equipment manufacturers to further realize the interoperable smart home platform and application solutions. We hope to bring more temperature to life and simplify the complicated work with design and products.” Say.

Analysis 5: "Lazy Cancer" promotes the development of smart home

Wen Yanyu, the pre-sales director of Guangdong Anjubao Digital Smart Home, summarized the overall development of smart homes with the words “clouds and big wisdom”. He believes that the productivity of smart homes is “lazy cancer”. Enterprises need to focus on developers. They need to go deep into every key node in the smart home market, accumulate details, meet user needs, and solve user pain points.

"Modern people are getting lazy, and it is precisely lazy that promotes human progress. The emergence of smart homes is to satisfy the "lazy" nature of human beings and take services for granted." Liu Zhibin, CEO of Shenzhen Cool Frog Electric Co., Ltd. also said .

Analysis 6: The new ecology of smart home needs to be decentralized

Guangzhou Qiaoyi CEO Lei Qiaoping believes that to do smart home or Internet of Things exploration, we must first try a single product, after the trial, the product is naturally centered on others, as a subsidiary of the hardware. In the future, the entire Internet of Things is a concept of decentralization. Yunzhiyi will let traditional enterprises have the power of the Internet to make it more equal and open to cooperate with others.

Analysis 7: Intelligence must return to humanity

Zhang Yongzhi, the national editor-in-chief of Tencent Home, believes that the entire smart home is still at the conceptual level, and does not make real things on the product landing. In the future industry, one or two enterprises must occupy most of the market share. The core problem of the smart home industry lies in the real research of people, the study of user needs, the return to humanity, and the return to the essential needs of home life.

Second, those smart big-name smart people, what layout for smart home?

“Intelligent era has just begun, smart homes are accompanied by the development of the new generation, ushered in a very good opportunity, and the significance and value of the 2016 Smart Home World Conference aims to promote the integration of more upstream and downstream of the industrial chain, for the home industry More opportunities are coming." Wang Bin, deputy secretary general of the IGRS Alliance, said in his speech.

Su Weimin, chairman of the ZigBee Alliance China, said that in the rapid development of the Internet of Things and smart homes in recent years, ZigBee has become a symbol for the full interconnection of smart homes. At present, ZigBee members in Greater China have reached more than 90 members and become an important force in the ZigBee Alliance.

Wang Qifeng, head of the Sogou Voice Interaction Technology Center, said that there are user needs and good content is a good product. Sogou has an online voice input method, and the daily voice request size is 140 million. With the help of video, Wang Yufeng showed the voice error correction function of Sogou input method. At the same time, it indicated that using search technology and data, Sogou will further improve the ability of the user to meet the actual needs of the dialogue.

Jingdong Intelligent Intelligence Marketing Director Li Junzhou shared the Jingdong Micro-Link model: connecting different smart products through Jingdong Super APP and unified control. Micro-connection and 叮咚 smart speaker interconnection to achieve intelligent product voice control. In addition to Weilian and Wei, Li Junzhou also introduced some services that Jingdong Intelligent has launched, such as smart shopping products Jingdong to point, smart refrigerators and other smart products. He hopes that more and more products have the ability to interact with voice, and hope that more and more audio manufacturers can enter the era of voice interaction.

Microsoft China's senior strategic consultant Guan Zhen said that the robot should understand what humans say, to connect other systems, is the future of smart home to do, Microsoft has both robots and services, and developed a BotFramework in the cloud to help users Connect the robot to other systems.

"How can you miss this new feast of the Internet of Things?! The 3rd "China IoT Conference" organized by Huaqiang Jufeng's Electronic Enthusiasts Network will be held in Shenzhen on December 2: Global Vision The exclusive view of higher value, more professional technology sharing, more cutting-edge pulsation, gathering of the world's well-known enterprises and elites of the Internet of Things, you must not miss it! More information welcome everyone to continue to pay attention to the electronic enthusiast network!" (Click on the picture see details)

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