It is not easy to successfully integrate lighting products into the US market; it is even more difficult to open a specialty store in the United States. However, Guangdong Xianlang Lighting Appliance Co., Ltd., which is famous for producing LED outdoor lighting, has successfully operated two specialty stores in the United States, creating a precedent for Chinese lighting brands in the US market. Why did Longlang open the store to the United States? Recently, the company's marketing director Mr. Pu Weilin revealed to reporters that having products superior to their peers is the first condition for opening a specialty store in the United States.
LED market will increase to 5.6 billion US dollars in 2008
Reporter (hereinafter referred to as the note): Xianlang is engaged in the research and development and manufacture of LED lighting products, and has already occupied a place in the US market. What do you think is the current market application of LED lighting products? What is the current status of domestic LED products?
Pu Weilin (hereinafter referred to as Pu): LED electric light source products as the mainstream light source of the global lighting industry, is being adopted by most professional projects. First of all, it is applied to urban lighting projects, outdoor landscape lighting, and high-end indoor lighting. According to industry authoritative experts, the global LED market will increase from 3.2 billion U.S. dollars in 2004 to 5.6 billion U.S. dollars in 2005. After 2006, the sales growth of high-brightness, energy-saving and environmentally-friendly LED lighting products will be extremely alarming.
According to the statistics of the authoritative departments of the industry, there are no more than 400 enterprises engaged in the LED industry in China, but most of the LED light source manufacturers are non-professional, or developed halfway by the way, and the market has no comprehensive understanding of the industry. Its product development has considerable limitations, and even has no independent development capabilities. Now the country has set up LED semiconductor bases and increased research and development of LED light sources. However, the strength and strength of enterprises in developing LED lighting products is still limited.
LED product defects are many
Reporter: What are the main defects of domestic LED products?
Pu: According to our comprehensive research and analysis of LED market at home and abroad, most of the LED products on the market are very unstable (colors are inconsistent, different batch colors are different), poor packaging process causes dead lights, LEDs do not use resistors. Properly shorten the life of the product, and even affect personal safety.
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