Augmented reality (AR), virtual reality (VR), gaming, and esports continue to expand at an unprecedented pace. Jon Goldman, a partner at Greycroft, revealed today that his firm has allocated $15.6 million to establish a dedicated investment fund aimed primarily at AR, VR, gaming, and esports ventures.
In a statement, Goldman expressed his excitement about the potential of these emerging industries, saying, “AR, VR, gaming, and esports are reshaping how users interact with technology and each other, creating entirely new experiences and opportunities. Our goal is to support innovative startups as they scale up and reach their full potential. Beyond financial backing, we aim to offer guidance and strategic connections to help these companies thrive.â€
Dana Settle, another founding partner at Greycroft, echoed Goldman’s enthusiasm, adding, “Over the past four years, we’ve been exploring various aspects of these industries. By zeroing in on specific sectors like VR, AR, gaming, and esports, we’re able to deepen our knowledge and build meaningful relationships within these rapidly evolving ecosystems. This focus allows us to stay ahead of the curve and identify promising opportunities early on.â€
Tracker, Greycroft’s inaugural seed-stage fund targeting niche markets, represents the firm’s commitment to fostering growth in the VR and AR space. Leveraging Goldman’s extensive industry insights, Greycroft is now better equipped to make informed, impactful investments in startups driving advancements in these fields.
The Tracker fund operates by providing seed-stage funding to companies across the verticals it serves, with investments ranging from $50,000 to $5 million per deal. As part of its mission, Tracker seeks out visionary entrepreneurs who are pushing boundaries in AR, VR, gaming, and esports, offering them more than just capital—they provide mentorship, networking opportunities, and access to a broader community of innovators.
This initiative marks a significant milestone for Greycroft as it ventures deeper into the heart of these dynamic industries. With Tracker leading the charge, the firm hopes to catalyze transformative changes while simultaneously solidifying its reputation as a forward-thinking investor.
“By concentrating on specific niches such as VR and AR, we’re able to create value not only for ourselves but also for the entire ecosystem,†concluded Settle. “It’s an exciting time to be involved in these spaces, and we’re thrilled to play a role in shaping their future.â€
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