The domestic lighting industry is still not standardized. The unfair competition behavior of some small enterprises has disrupted the market order. Grenman also encountered this phenomenon when exploring the domestic market.
Zhongshan Greenman Optoelectronics Technology Co., Ltd. is a well-known brand in the LED lighting industry. The founder and general manager of the company, Kong Linghua, is also an authority in the field of LED lighting. Recently, Mr. Kong received an exclusive interview with reporters and expressed important opinions on the development of Greenman and the LED lighting industry.
Main attack on the international market
Mr. Kong reviewed his entrepreneurial journey and proudly called Greenman a pioneer in the LED lighting industry. He said that he and his business partners together with products and related equipment to promote the display everywhere, to explain the commercial value of LED lighting to the industry, it is very hard, but fortunately, hard work, Grenman finally established himself in the market. Brand status. At the same time, it also attracted many competitors to compete for the market cake of LED lighting. However, Kong is optimistic that Greenman is successful compared to those who entered the LED lighting industry in the early days.
Today, Greenman is mainly oriented to the international market, while in China it is mainly based on engineering sales. LED lighting is not widely used in China, but in the western countries has a large market size, so the domestic LED lighting products are exported to foreign countries. Mr. Kong pointed out that foreigners have a strong legal concept of market economy. As long as they determine the quality of your products, foreign trade transactions are not a problem. Grenman has passed international certification systems such as quality, environment and social responsibility in accordance with international standards. Products can enter countries with high regulatory requirements such as the United States, which is difficult for many domestic counterparts.
Pay attention to the domestic market
In contrast, the domestic lighting industry is still not standardized, and the unfair competition behavior of some small enterprises has disrupted the market order. Greenman also encountered this phenomenon when exploring the domestic market. Therefore, Greenman turned to government agencies and large and medium-sized enterprises to carry out engineering sales. Greenman has already been in the 6th Asian Winter Games, Fujian Longyan City and Zhangzhou Municipal Government, Shaanxi Tongchuan Municipal Government, Zhejiang Jiangnan Moore, Hohhot Prairie Pearl, Chengdu Sansheng Township AAAA Grade Scenic Spot, Sheraton Guiyang Five Star Hotel, Xining Iron and Steel The Group and many Other government agencies and companies have successfully implemented LED lighting projects, which has won a good brand reputation.
Despite the achievements in the engineering field, Grenman still looks forward to opening up domestic regular channels. Mr. Kong said that Greenman hopes to expand the domestic market, and can not pin the fate of the company on the export. Due to the large differences in cultural backgrounds and business concepts between domestic and foreign companies, domestic enterprises and foreign customers have certain difficulties in conducting business activities, and the export method also takes up a lot of funds, which puts pressure on the company's capital flow. Kong is always trying to prepare for the domestic sales business.
Striving for domestic famous brands
Greenman has always attached great importance to product quality, which has been recognized by domestic and foreign customers, but Greenman is striving for excellence and is striving to develop products that are more cost-effective for domestic markets. Greenman also attaches great importance to the service to customers. When customers encounter various problems in product use, Greenman always does not hesitate to help solve the problem, even at the expense of returning products for customers.
Kong also revealed that Greenman is applying for the title of “Guangdong Famous Brand Productâ€. It is understood that in order to become a famous brand product in Guangdong Province, its products should comply with the relevant national laws and regulations and industrial policies: physical quality is at the domestic advanced level among similar products, market share, export exchange rate, brand awareness ranks in domestic similar products. The company should also have advanced and reliable production technology conditions and technical equipment, technological innovation and product development capabilities in the forefront of the domestic industry; to have a sound and effective enterprise quality management system and perfect after-sales service system, consumer satisfaction is high; The product quality has been stable for a long time, and the products have not been unqualified for more than three consecutive times (including three times) in the supervision and spot check organized by the quality and technical supervision department at or above the provincial level (including the provincial level). The famous brand products of Guangdong Province are organized and implemented by the Guangdong Provincial Famous Brand Product Promotion Committee. The Guangdong Famous Brand Product Promotion Committee is composed of relevant provincial professional associations, inspection agencies and relevant experts. Greenman is the domestic "LED lighting most influential brand" and "LED industry comprehensive strength top ten enterprises", its domestic and international market share and quality level is obvious to all, fully qualified to become regional brand-name products, and this is for Green It is very beneficial for Man to further develop the domestic market. In order to cope with the development of the domestic sales business, Greenman plans to expand its own brand promotion efforts in the second half of the year, and recruit sales talents with practical experience in the industry in order to rapidly expand the conventional domestic market.
Seeking long-term development
In order to improve the independent innovation ability and quality level, Grenman cooperated with Sun Yat-sen University to establish an optoelectronic laboratory to develop new products; hired several Taiwan engineers and American engineers to be responsible for technology and manufacturing, and also prepared to hire Hong Kong professionals to be responsible for foreign trade. Kong Zong said that the market of Greenman has been internationalized, and corporate management has to be internationalized. This is the real international operation.
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