On February 4, TCL Group released the announcement of the sales of main products and service business in January 2016. Observing from the announcement data, TCL's main product sales all achieved a good start, especially the sales of smart TVs and LCD panel products increased significantly compared with the same period last year: In January, TCL's sales of LCD TV products reached 1.885 million units, an increase of 13.9% year-on-year, and its domestic intelligence. The sales volume of online TV was as high as 917,000 units, an increase of 34.3% year-on-year. In the 7th week of 2016, TCL curved TV and 55-inch, 48-inch and other types of products even broke out across the board, occupying the top of the brand in both retail sales and retail sales. TCL had a strong start in 2016.
“The differentiated competitiveness of TV manufacturers' products has begun to fully manifest and release, bringing with it a good start for 2016.†Industry observers believe that manufacturers such as TCL can maintain double-digit growth under the backdrop of the overall weakening of the global home appliance market. It is rare to have a strong momentum. As a result, companies such as TCL have continued to use the new technologies and products such as QUHD Quantum TV, curved TV, and HDR to traction the market.
Looking at the 2016 open TV market, curved TV is still the absolute protagonist. In Week 6, the surface retail television penetration rate in all markets was 10.0%, the surface retail penetration rate in the 55-inch TV was 13.2%, and the surface retail penetration rate in the 65-inch TV was 32.8%. As a new category, the curved TV has an immersive and live audio-visual experience unmatched by traditional flat-screen TVs, and has inherent advantages of differentiation. Last year, under the strong push of companies such as TCL, Samsung, and Hisense, the age of the surface was shocked. In January of this year, TCL, Samsung, and Hisense joined forces with the China Household Electrical Appliance Business Association to create the 2016 China Curved Television Festival, which surpassed the surging market. As a curved TV leader, TCL will continue to include 4000R gold curvature surface TV, quantum surface TV H8800, ultra-thin surface TV C1, dual system surface P1, etc. The industry’s strongest surface camps, including products, are all in full capacity to meet the different needs of consumers and promote the full-scale outbreak of curved TVs.
“Curved TV remains strong and has become the backbone of the growth of the TV market.†Industry watchers believe that under the tide of consumer upgrades, users have become the center of the TV market. To impress consumers with differentiated products, has become the TV industry market break. inevitable choice. The curved TVs that TCL and other companies promoted are the perfect match for the higher-level viewing needs of consumers. They have successfully triggered the mid-to-high end market and will drive the 2016 TV market as a whole.
If the curved surface is the backbone of the TV market, then HDR is the new explosion point. At the 2016 CES show, new TVs equipped with HDR technology have attracted worldwide attention. As a picture quality enhancement technology, HDR can bring higher brightness dynamic range, brighter picture colors and clearer picture details, adding a very competitive selling point for TV products. It can be said that HDR technology has become the new direction of display in the TV field in 2016. Almost all TV manufacturers' new high-end TVs use it as a standard. TCL took the lead in the industry to launch a full ecological HDR, and during the Spring Festival held a grand "TCL curved TV big New Year, HDR technology popularize He Xinchun" activities, first to allow consumers to enjoy the ultimate experience brought by HDR, in one fell swoop to lead TV picture quality Innovation trend.
According to color TV experts, the shooting, production, transmission, and display of images have reached the HDR standard to produce true HDR image effects. To this end, TCL has exclusively created a complete ecological HDR, which is a complete HDR solution that enables content, hardware, and software to fully meet HDR standards, allowing users to watch HDR standards in real-time. TCL in the hardware through the entire process of 4K HDR technology, in the interface, chip, backlight, screen body in four areas to truly meet the HDR standard. In terms of content, it cooperated with Hollywood in depth and timely launched HDR video resources through a global broadcast platform. In addition, in terms of software, ordinary content is converted to HDR standard content through HDR real-time conversion technology (S2H), allowing users to see HDR effects even when watching ordinary film sources. It can be said that TCL's full ecological HDR, focusing on the content to the final screen rendering effect and other aspects, is different from other companies only focus on a single link, so it is also more popular with consumers.
“New technologies and new products have become a magic weapon for TV manufacturers to win the market.†Industry watchers said that under the general environment where the TV market is slowing down as a whole, TV manufacturers continue to use new technology and new products to generate strength and achieve growth in contrarian conditions. TCL not only relied on the full industrial chain of China Star Optoelectronics to form the industry's strongest surface ecology, but also to create a full ecological HDR, in one fell swoop in the two hot technologies leading the industry, occupy market opportunities.
It is worth mentioning that Chinese TV manufacturers have also accelerated the pace of internationalization while boosting the domestic market through technology drivers. According to the news1 news agency of South Korea reported on February 15, Chinese companies such as TCL and Haier are entering the Korean market, and Chinese TV is booming in South Korea. According to Lotte Hi-Mart, which exclusively sells Chinese TCL TVs, the first batch of 2,600 32-inch and 1,700 40-inch TCL LED TVs entering the store were sold out in January. In addition to strengthening markets in Europe, America and Africa, Chinese TV manufacturers have succeeded in breaking through the "intrinsic domain" of Samsung and LG and creating new growth points in the global competition.
“TV manufacturers have achieved success in 2016, and the TV market is full of energy and energy.†Industry observers believe that TV manufacturers have won a lot and have brought sufficient confidence and confidence to the industry. At the same time, Chinese TV manufacturers have continued to make breakthroughs in technological innovation and market expansion. The establishment of new competitive advantages under the industry reshuffle will surely lead the Chinese TV industry out of another world and establish a 2016 victory.